5 Key Phrases And Definitions You Need To Know To Understand Analytics

 The key to a successful strategy is measuring and managing the results of your campaign.

Analytics are no longer just your website- it’s on your emails, on your display campaigns and on your social media accounts.

Big brands are hungry for data, in fact they are so data driven that some would even go as far as paying out $200m to buy a social media analysis company.

Not analysing your data is like not looking at your finances. It could be costing you money –  a lot of money!

With all the data floating about in cyber space, it can be tricky to make sense of it.
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6 reasons why you should be using Response Tap for sales tracking

Response TapWhen you hear the words ‘sales tracking’, it is often associated with large chunks of data which aren’t interrelated with other business platforms. Consequently, tracking often isn’t thought of as even an option for SME’s.

Experts expect online sales to rise by 12% in 2013, but there are still 22% of people that state they would never buy online, even if they research on the Internet. If you are offering a multi-channel sales platform, you need to take every sale into account when measuring the effectiveness of your marketing mix.

To cut to the chase, if you provide customers with the option of buying over the phone, without sales tracking, you will not see where these sales are originating from.

Bridging this gap between website page visits and telephone conversations is Response Tap, which is essentially a tracking service.
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4 reasons why businesses should take advantage of Facebook’s Page Insights

FCOMTrolleyThere are more than 835 million worldwide users of Facebook which brands have the chance to reach and engage with- if they know the right facts.

Back in October 2011, Facebook rolled out the Insight tool which provided measurements on your Facebook Page’s performance ability. This meant that businesses had the ability to find anonymized demographic data (age, gender, country, city and language) about their audience, and see how people are discovering and responding to their posts. Until now, this has remained unchanged.

By the end of the summer, all business page owners are expected to receive the new Facebook Page Insights.

These new updates will mean that you are able to unleash more content which is relevant to your target audiences. Knowing the percentage of your reach and who actually engaged with your content is really important data to look at. And so, armed with rich, accurate data, you will have the knowledge to drive your business forward.

Here are just 4 reasons why your business should take advantage of the Facebook Page Insights: Continue reading

Using Web Analytics to Improve Online Sales

If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.

Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading