Content and social media are direct ranking factors on Google’s search algorithm. As a result, you cannot use SEO, content marketing, and social media on their own. With AdaptiveSEO you can combine them into one strategy that will complement your entire web presence. This also gives a clear indication of ROI on your social media and content marketing campaigns.
Due to the success of social media connecting people all over the world, it was only a matter of time before Google would integrate social signals into their search algorithm. It’s clear then, that a new approach to SEO should be taken and AdaptiveSEO is the answer.
Changes in the world of Search Engine Optimisation (SEO) mean it’s getting harder for businesses to maintain the search engine rankings of their websites. Updates like Panda, Penguin and the more recent Hummingbird mean that the old ways of ‘tricking’ the search engines into displaying you at position 1 are well and truly gone.
Personally I think this is great! Those old ‘black hat’ practices did not give the searcher what they wanted and so are rightly being outlawed one by one.
Google search results are all about delivering the best results for the user. You need to optimise your whole web presence. If you want to rank well you need to invest in long term best practice SEO using content and social. This is a great combination and one we call AdaptiveSEO™