Using TikTok To Promote Your Business

TikTok

Social media has grown astronomically over the last few years but more recently, TikTok is on everyone’s lips. While the usual platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram remain a vital cog in business branding, TikTok is making waves with over 500 million monthly users as of 2019.

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Why You Need Video In Your Social Media Strategy

social media strategy

Adding video to your social media strategy is a non-negotiable in today’s highly competitive digital space. The increasing popularity of online videos is evidence that many people prefer watching a video than reading about it.

In 2019, 87% of businesses used video as a marketing tool which is more than the previous years (source: HubSpot). Most current video marketers say they will continue to use video in 2020 with a plan to increase their budget.

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Artificial Intelligence And Social Media Marketing

artificial intelligence

Today’s digital-driven world is rife with talks of AI (Artificial Intelligence) and robotics displacing many human jobs. While it may not happen in the near future, it is certainly not as far-fetched as it was a decade ago.

With technology advancing at a frightening speed, it is only a matter of time before we see major developments across numerous sectors. Artificial Intelligence tools could one day generate content, automatically correct grammar, spelling and proofread emails among many other applications.

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Building An Email List With Social Media

Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.

Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.

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