Six quick tips on how to increase landing page conversion rates

In this day in age, many businesses have an online presence, which is generally a website.

The overall objective of your website depends on the type of business you are in. It could be used to showcase past, present and future work, generate new business, or indeed, both.

With this said, those calls-to-action which are a key feature in your business communications, will ultimately be driving recipients to a relevant page on your website.

A landing page is a page on your website where traffic is being sent to fulfill a certain call to action or result. Check out this great infographic on how to create a landing page.

In essence, the traffic sent to your websites landing page will make you money. So how do we monetise these prospect, and existing, customers?

Here’s some video tips on landing page conversions.

And here are six quick tips which can help get you started on increasing those conversion rates:
1. Showcase what your clients are saying about you. Testimonials are a valuable source of feedback, and reviews, if you like. This could quite often be the first port of call for prospects when deciding if they are going to do business with you- they offer reassurance. And, here’s a bit of psychology, most of us feel more secure and safer when we follow the crowd, so if others are using you, then surely you’re OK?
2. Call-to-action. So the traffic has now received your landing page but now what? Ensure that you have calls-to-action on your website too, which tells them what to do and what they will get. This means that you are continuing to direct your visitors. Such action words include; ‘sign up’ ‘click here’ and ‘download’
3. Landing page copy. As we know, content is king and it is important to write it right on the web too. By keeping the content written in the 2nd person can demonstrate how your business will be able to help them. For example: “Our business services can help you maintain your customer relations…” And don’t forget to embed internal links into the copy to refer site visitors to the relevant information. Ensure that this link opens in a separate window though so your site visitors aren’t taken away from the main call-to-action page.
4. Landing page URL. A landing page URL identifies the content of the website page and can help source it. This is important because it conveys your sites structure and improves on-page SEO. Remember to keep it short and separate key phrases with slashes (/).
5. Be easy on the eye. Photographs and design can help or hinder the success of your website. Keep images relevant to your business and what you are trying to say. And keep the design simple and easy to navigate.
6. Engage and say ‘thank you’. Once a site visitor has been converted, add a human element and say ‘thank you’. This will make your customer service go along way and it could even result in a referral if a pleasant experience has been had.

Ensure that your landing page is in keeping with your website. After all, it’s the website as a whole which is representing your business.
If you would like any help on developing and maintaining a website, contact us on 01454 261111 or visit the website for more information

Suggested reading: WSI Digital Minds brings industry-proven expertise to assist your business with marketing strategies.
The book covers Landing Page Design, and 11 other essential aspects of Digital Marketing.
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