Which SEO Ranking Factors Are Most Important?

SEO ranking factors

SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?

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Short-Form or Long-Form Content? Which Is Better?

short-form content

As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.

Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.

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eCommerce SEO Best Practices For Better ROI

eCommerce and SEO tips

A common question many eCommerce marketers ask is: “How can I improve ROI from my SEO efforts?”

Well, the truth is there is no specific SEO tactic that works all the time so it comes down to testing multiple tactics. Doing this can greatly increase the likelihood of having a positive impact as the combination has a compounding effect.

Finding different ways to improve the quality of your website SEO is a marketing benchmark brands should continuously work on. Remember, SEO is not an overnight miracle solution to generate more leads but rather a medium to long-term investment. With that in mind, let’s take a closer look at some best SEO practices for eCommerce success.

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