SEO Tips: Factors That Affect Your Ranking

SEO tips

The primary goal for a business is to make it easy for online visitors to find their content. There are several SEO tips that can help from keyword research and image optimisation to SSL certificates and site loading speed. People use search engines to find what they are looking for which means your brand needs to stand out.

A fully optimised website with the right keywords placed strategically throughout your content is vital to the success of your SEO strategy. However, there are a few other things you can do to improve your search engine rankings. Whether you’re a B2B or B2C brand, your ultimate goal should be to generate more website traffic. After all, more traffic means more potential customers.

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7 Deadly SEO Sins You Should Avoid

SEO

SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.

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What Exactly Is Search Engine Marketing?

Search engine marketing, also known as SEM, remains an incredibly powerful way to grow your business in a competitive environment. There is no denying that, in today’s digitally savvy world, there are millions of businesses vying for the same attention. This means that online advertising has never been more important to nearly any type of organisation. Put simply, search engine marketing is ideal to better promote your products or services while growing your business.

For many, SEM ranks above SEO but they are both essential components to your overall online marketing strategy. There is no magic formula to continuously achieve top spot in search rankings and if you think you can artificially boost rankings, think again. Google, Bing and other search engines constantly combat old methods to ensure search results are relevant and fair.

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