What Exactly Is Search Engine Marketing?

Search engine marketing, also known as SEM, remains an incredibly powerful way to grow your business in a competitive environment. There is no denying that, in today’s digitally savvy world, there are millions of businesses vying for the same attention. This means that online advertising has never been more important to nearly any type of organisation. Put simply, search engine marketing is ideal to better promote your products or services while growing your business.

For many, SEM ranks above SEO but they are both essential components to your overall online marketing strategy. There is no magic formula to continuously achieve top spot in search rankings and if you think you can artificially boost rankings, think again. Google, Bing and other search engines constantly combat old methods to ensure search results are relevant and fair.


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How To Conduct A Competitor Analysis

competitor analysis

Competition forms part of our daily lives whether we like it or not and your business is no different. Regardless of your products or services, you need to perform a Competitor Analysis to see who you are up against. In Digital Marketing a Competitor Analysis is an extremely multifaceted process looking at more than just your competitor’s website. A good analysis includes identifying their entire online presence, the actions they take and the techniques they use.

Seeing as you will be competing with other businesses to find potential customers, ask yourself these questions. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly, what is the competition doing to stop potential customers from finding you?

An effective competitor analysis should be a comprehensive document outlining all the key elements. In this article, we will show you what to look for and why it’s so important to understand your competition. You can often do the surface level analysis on your own but you need certain tools and expertise to do a deeper competitor analysis.


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How To Improve Your Website SEO

website SEO

Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.

The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.


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6 Top Content Marketing Strategies For 2019

content marketing

For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.

The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading