Looking to build a successful SEO campaign in 2020 and beyond? If you answered yes, you will undoubtedly need to make sure you stay up to date on the latest trends. One of the latest is the continued growth of social media in terms of SEO.
If your marketing team or digital marketing agency is not using social media to improve your SEO campaign, it’s going to be a long year. Anyone wanting to improve their SEO should be using social media. We look at a few simple reasons why a social media SEO campaign can be most effective.
Over the years we have seen an increased focus on off-page SEO techniques. However, it won’t help much without paying attention to on-page SEO. The way you optimise your web page can have a massive impact on its ability to rank well.
Being successful in organic search requires you to optimise a combination of factors that search engines consider important. This refers to technical, on-page and off-page SEO. Truth is, on-page SEO optimisation requires careful attention and it should be constantly prioritised.
Google has become more than a household name as the search engine handles approximately 70% of all online requests. Of course, that’s not all Google is responsible for as they are also involved in cloud services, hardware, software and online payment solutions. While there probably aren’t too many people unfamiliar with Google, how did the company start? Who was responsible for creating this immensely powerful search engine?
The primary goal for a business is to make it easy for online visitors to find their content. There are several SEO tips that can help from keyword research and image optimisation to SSL certificates and site loading speed. People use search engines to find what they are looking for which means your brand needs to stand out.
A fully optimised website with the right keywords placed strategically throughout your content is vital to the success of your SEO strategy. However, there are a few other things you can do to improve your search engine rankings. Whether you’re a B2B or B2C brand, your ultimate goal should be to generate more website traffic. After all, more traffic means more potential customers.