In the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.
Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading →
1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.
Bounce Rate is an important metric when it comes to measuring the optimisation of your pages, blogs and ads. However it’s not as simple as just a ‘good’ and a ‘bad’ Bounce Rate. Depending on the type of page and the aim of it a ‘good’ Bounce Rate can vary wildly. The Bounce Rate tells you if visitors are staying on your website or if they’re leaving without taking a look around.
So What Exactly Is Bounce Rate?
A site visitor has ‘bounced’ if they leave your site after viewing only a single page. If a visitor bounces it suggests one of two things, either they’ve found exactly what they were looking for or they see nothing they’re looking for. Context is important when it comes to deciding whether your Bounce Rate is in the right ballpark. Continue reading →
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really giving Marketers headaches!
The world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.
Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading →