Due to the sustained growth of social networking websites such as Facebook and Twitter, together with the increasing popularity of video sharing sites like YouTube and Vimeo, 2010 will probably be remembered as being the year that social media marketing came into its own.
This shouldn’t imply however, that more traditional internet marketing techniques such as email and search marketing should fall by the way and be excluded as a means of attracting and retaining customers. With this in mind, if you are looking for ways to help make 2011 an outstanding year, now is an excellent time to review your online sales and marketing plan.
Does Your 2011 Marketing Plan Fit The Bill?
Growing a profitable business without a solid internet marketing plan is similar to building a house without using a blueprint. Your house may end up with some great features, but it is almost guaranteed that nothing will fit together properly. Without a plan, the likelihood is you’ll spend two or three times your budget to prevent it from collapsing around you.
To help you get it right first time, here are five steps to creating an effective online marketing plan:
1. Define your Marketing Goals
What are you trying to achieve with your web presence? Increased brand awareness, market share, lead generation, direct sales and establishing your company as a leader in its field are just a few of the possible objectives that your online strategy can include.
2. Determine How to Measure Your Success
Unless you can measure your online achievements, you won’t be able to determine how well you are doing or evaluate the impact of any changes.
3. Create a Strategy to Achieve Your Goals
Generate a list of ideas that will help you achieve the goals you have defined in step one. Offering a free e-book for signing up for the newsletter, increasing social media presence, changing your navigation to make your site easier to use, and hiring a copywriter to supply a constant flow of content are just a few ideas for achieving common website goals.
4. Determine the Resources You Need
Once you have an idea of the steps you want to take to achieve your online goals, you can identify the best routes to take to engage your target audience. Considerations may include which social media platforms to use, what format to publish your content, which keywords you should be targeting or how to further personalise your email marketing messages.
5. Track Your Results
Keep a careful record of which strategies work and which bear no fruit. This will enable you to adapt your online marketing plan accordingly in order to make the most of your budget.
By breaking your website’s performance down into measurable goals, you will be able to quantitatively assess the results of any changes and determine which marketing campaigns are working best for you. If you would like help with creating an online marketing plan that will work for you, call 01454 261111.