Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
An engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.
Here are seven key steps that will help you achieve website success.
1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading →
Almost no-one in the UK is without a Smartphone by their side for most of the day. Taking advantage of this fact is becoming easier every day. The impact of not catering to the Mobile browser is equally becoming more damaging every day. By getting ahead of the curve and actively seeking to take advantage of all the new avenues for Marketing that Mobile offers you can beat out the competition. Continue reading →
Ashley Smith is Partner Development Manager at ReachLocal and she specialises in PPC & Display Advertising, Strategic Account Planning, Program Development.
Ashley joined a panel of expert speakers at the WSI Digital Summit held in Cheltenham and Gloucester in July of 2015. She joined speakers from WSI, Google, Bing, HubSpot and many more to discuss the world of digital marketing, it’s effect on business and how to harness it’s power to grow your business.
In 2015 we no longer ‘go online’ like we did 10 years ago. Now we live online. Tablets, Smartphones, Smartwatches and such devices give us the ability to be online everywhere all the time. Client interactions no longer only happen on your website, now they take place all over the web. Interactive discussions about your product or brand can be happening on forums or social media all the time. This means your potential customers are active 24/7 and you need to be ready to engage them every minute of every day. If you’re not there your competitors will be.
Do I really need a fully responsive website? A question, which, if asked in 2012/13 would have received a very different answer. At that time, the numbers of people using mobile devices to access the internet were relatively low and the technology for fully responsive was quite new. It was still quite expensive and in some areas even a little unstable. In all likelihood, if you needed a mobile friendly site at a reasonable cost and didn’t need ecommerce, you would have been advised to have a separate mobile friendly site.
However, in today’s digital world, if you don’t have a fully responsive website it’s very likely that you will be losing business to your competitors. Continue reading →