Basic Guide: 5 Essential SEO Tips To Boost Your Rankings

SEO Tips

SEO or Search Engine Optimisation has been a vital cog in the digital world for some time. Although we’ve all probably heard so-called experts claim that SEO is unnecessary, it couldn’t be further from the truth. SEO is possibly one of the greatest marketing tools available, at least in terms of ROI.

Good on-site SEO combined with quality and relevant content distributed across your online channels will generate organic search results. Continue reading

New Era For Email Marketing With GDPR And BIMI

email marketing

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.

In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading

5 Reasons Why Web Development Is Still Important

web development

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

So with all the digital and social advancements, why is web development still important? Continue reading

Back to Basics: Fundamentals of a Successful Marketing Email

marketing email

Creating a successful marketing email is more important than ever before. So much data is out there with even more companies fighting to get our attention. Most marketers should know to never blast their list but surprisingly it still happens. Email marketing should be used to target a specific audience with relevant, interesting and helpful content. It should pique interest and drive engagement; not just get the word out.

In this article, we’ll show you how to get the most out of your marketing email whether you’re Continue reading