The dos and don’ts of online customer surveys

customer surveys

Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and services to your target market. When used well, surveys will give you a great deal of information about your customers and will make them feel that you are interested in their opinions. However, there are several mistakes that businesses often make when setting up their surveys.

This dos and don’ts list will help you avoid them!

Do…

…make your surveys short and concise. While customers are often willing to engage in surveys, they won’t want to spend hours doing so. The most common consumer complaint about online surveys is that they are long and boring. So stick to the key questions and word them well. Continue reading

Managing your online reputation in four simple steps

Managing your online reputation

Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.

Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading

Rehabilitating a Brand | LadBible

Rehabilitating a Brand Lad Bible

Is The Lad Bible a Brand Rehabilitation Success Story?

 

In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.

That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading

Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading

How to Master Online Reputation Management

online reputation header imageYour online reputation is often the first thing a potential customer will look at when considering doing business with you, so making sure you have a strong one is more important than ever. Online reviews, testimonials and feedback all influence people’s buying decisions.

Most people do a quick online search before doing business for the first time with a new provider. Finding nothing bad about you online is not necessarily a bad thing; it’s an indication that no-one has been upset enough to post a poor review but if your competitors have a good, visible positive presence then it may convince your potential buyer to use them instead. Continue reading

Marketing Automation, Budgets and Attitudes – Rob Thomas Interview

Marketing Automation Estonia

Rob Thomas Interviewed by Estonian Media

In early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.

It has long been said that Estonians make poor salespeople. It’s now increasingly common to hear that sentiment as we struggle with the evolving marketplace, we’re finding our marketing budgets are too small and that there is a lack of specialist skills. Recently Tallinn was visited by some Digital Marketing experts familiar with the nuances and quirks of the digital world. Continue reading