Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data daily, sentiment analysis is a hot topic of conversation. It has become an essential tool for businesses to extract invaluable data insights and automate various processes.
Did you know that the number of internet users has grown to over a billion in the last five years? In addition to that staggering fact, more than half the world’s web traffic comes from mobile phones. With all that data out there, how do you make sense of everything, let alone comes up with winning marketing strategies?
Online reputation management is becoming increasingly important for businesses around the world and the way you handle yours is pivotal. Putting it plainly, online reputation management (ORM) means taking control of online conversations between your business and potential customers.
While one should never expect bad things to happen, anticipating certain situations is a given. In business, things break or need tweaking which you can fix later but that approach doesn’t work for your online reputation. You should always give your company’s digital presence enough time and attention before a crisis hits.
People give feedback in different ways and when handled incorrectly, could harm your business. Many new and existing customers rely on online reviews from other customers when buying products and for that reason, it is essential to maximise positive reviews without ignoring negative ones. You need to handle negative reviews in such a way that it won’t put others off. Here, we look at four ways in which you can protect and improve your business.
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.
Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.