eCommerce sales drived up by Pinterest

Sales for eCommerce businesses can gain a boost by using Pinterest. According to Millward Brown, Pinners on Pinterest love to buy with 93% using Pinterest to plan for or make purchases and 52% making a purchase online after something they saw on the platform.

Now your business can choose to have Buyable Pins that let pinners buy your products right from the Pinterest mobile app. Or you can have a Rich Pin which allows you to include extra information right on the Pin such as whether your product is in stock or not.

With the average users spending much more per order than any other major social media network and mobile devices purchases increasing by 140% in the last two years, can you afford not to use this visual sharing social network?.

Still not sure what Pinterest is?

Pinterest is a visual social media platform designed for users to share and gain inspiration. Users or ‘pinners’ as they can be called, discover new interests by searching through the ever growing catalogue of ideas and images. Once a pinner finds something they like they can then save the post (pinning them) to a board. These collections of ‘pins’ can then be shared with others that follow the pinner or shared with friends and family.

Pinners can also view the source of the image. This is where the online influence to purchase comes in, as you can drive traffic through to your product pages.

Pinning as a B2C eCommerce brand

75% of Pins saved come from business content, telling us that pinners like sharing business products and ideas on this platform. As Pinterest is more about finding great products than it is about sharing cute cat videos, users are more focussed on the task in hand.

In fact, 47% of active Pinners were more likely to experience a major life event in the next 6 months, giving them a reason for pinning content and businesses the chance to segment their target audience.

Let’s look at how a B2C eCommerce brand can get the most out of Pinterest.

Make sure your pins are beautiful, helpful and link to content that is relative. Try out seasonal pins, aim for the big events such as Mothers day, Christmas, summer and so on.
If you’re in fashion, creating seasonal boards around your latest range could bring in more engagement. Remember to ensure that most of your pins are your own content and that you have copy rights to the images you use. Always credit your image source.
Don’t forget to embed your boards or individual Pins to your blog and website, this can help to increase your Pinterest account exposure.

If you would like to know more about building your social media presence, get in touch today.