Before we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.
- It’s not a great way to produce mass generated generic messages to your whole contact list
- It’s not a system that allows you to press one button and it does everything for you
- It’s not a quick way to reduce your headcount in the marketing department
Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.
One of our favorite lead generation tricks is Continue reading
Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading
In January this year I received an unexpected email with an invitation attached. On the 2nd of February, just 2 days before England opened their 6 Nations campaign, I was privileged to be at the Mitsubishi Motors England Training Centre at Pennyhill Park in Surrey to watch the England team put through their paces in a training session. The invite was a reward for the volunteer work I do at my local rugby club (Dursley RFC) and came courtesy of the Mitsubishi Motors Volunteer Recognition Programme. Continue reading