Looking to build a successful SEO campaign in 2020 and beyond? If you answered yes, you will undoubtedly need to make sure you stay up to date on the latest trends. One of the latest is the continued growth of social media in terms of SEO.
If your marketing team or digital marketing agency is not using social media to improve your SEO campaign, it’s going to be a long year. Anyone wanting to improve their SEO should be using social media. We look at a few simple reasons why a social media SEO campaign can be most effective.
Social media has grown astronomically over the last few years but more recently, TikTok is on everyone’s lips. While the usual platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram remain a vital cog in business branding, TikTok is making waves with over 500 million monthly users as of 2019.
Regardless of the field you’re in, your brand must be dedicating some time to prospecting. Social selling actually falls into this category and by devoting some extra time and perfecting certain prospecting techniques could have a significant impact on your ability to find and close new prospects.
Adding video to your social media strategy is a non-negotiable in today’s highly competitive digital space. The increasing popularity of online videos is evidence that many people prefer watching a video than reading about it.
In 2019, 87% of businesses used video as a marketing tool which is more than the previous years (source: HubSpot). Most current video marketers say they will continue to use video in 2020 with a plan to increase their budget.