Have you looked at your email clicks and open rates lately? With today’s technology and available data, there is nowhere to hide. If you’re sending boring and generic content with bad email lists, it will negatively impact your email clicks, bounce rate and spam complaints. The good news is that you have control over changing your email fortunes.
With consumers spending so much time on social media, brands need to have a solid online presence. They also need to portray the right message to the right people at the right time and on the most relevant channels. You need to make sure you are getting the most from your online efforts and a social media assessment can help.
As we face an unprecedented healthcare crisis, the priorities of consumers around the globe are shifting rapidly. More than ever, brands need to be sensitive to consumers’ needs and think carefully about how to engage with consumers to help increase conversions while building brand trust. This is where native advertising can make a significant impact as it’s meant to be non-disruptive and more contextual.
We are undoubtedly in unchartered territory as the coronavirus continues to wreak havoc across the globe. While finances might be a concern for many, completely cutting your marketing budget to save money is like stopping a clock to save time. In this article, we share COVID-19 marketing advice to help your business remain top of mind during the lockdown.