So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.
Whichever way you look at it, content marketing is a broad subject but regardless of industry, business type or size, quality content remains essential. The way we search for information has literally paved the way for smart marketing strategies and when it comes to content marketing, it’s all about engagement and conversions.
The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Get this process right and the results will speak for themselves with more prospects becoming customers.
Pay Per Click (PPC) advertising is one of the most measurable forms of advertising but it only works with effective copywriting. PPC ads allow advertisers to track an advert’s activity from the moment a lead clicks the link through to conversion.
PPC ads were first small text ads with static images but a lot has changed since the early days. Today, you can include animated images, multiple products, videos and much more into your paid ad. It is, without a doubt, one of the fastest and most direct ways of driving qualified traffic to your website.
There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.
Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!