How Machine Learning Can Boost Your Marketing Efforts

machine learning

Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around. Every day marketers are exposed to large volumes of data focusing on consumer preferences which should be processed accordingly.

For the most part, this information should make it easier to segment users and create interesting, relevant content but it is not always the case. In many instances, the more data presented to marketers will only result in more time needed to process and take action. So how can machine learning help brands improve their marketing efforts?

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Artificial Intelligence And Social Media Marketing

artificial intelligence

Today’s digital-driven world is rife with talks of AI (Artificial Intelligence) and robotics displacing many human jobs. While it may not happen in the near future, it is certainly not as far-fetched as it was a decade ago.

With technology advancing at a frightening speed, it is only a matter of time before we see major developments across numerous sectors. Artificial Intelligence tools could one day generate content, automatically correct grammar, spelling and proofread emails among many other applications.

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How To Combine Traditional And Digital Marketing

digital marketing

In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.

The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.

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Getting Started With Google My Business

Google My Business

Google is the most widely used search engine with more than 3 billion daily searches. Considering the exceptional audience reach, Google My Business (GMB) should be your first choice for listing your business online. If your store locations are not on Google, you might as well not exist (at least in terms online search queries).

Be relevant by claiming your Google My Business listing providing all the right information to interested people. The process is relatively straightforward but our checklist empowers you to further optimise your business listing. We show you how to create GMB listings whether you have one or 20 business locations. But first, let’s take a look at what is and why you should consider GMB as soon as possible.

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