Optimising eCommerce Sites for Search Engines – Part One

eCommerce SEOOnline sales need online visibility!

If your business relies on an eCommerce site, then you know it’s important to appear in the organic search results ahead of your competitors; especially if your competitors are selling the same products online. Having top rankings for an eCommerce website is crucial for long term success in the online marketing world.

On-Page Optimisation

Optimising an eCommerce site isn’t that different than optimising any other type of web site. To make a page rank well in the organic search results, it needs a good title tag (that includes the keywords you’re targeting); and good content on the page that includes the appropriate keywords. Here are some more tips for on-page optimisation:

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • To achieve good keyword focus, limit yourself to just one or two keywords per content page. You can even create a page for each product in your store so that you can take advantage of long-tail keyword phrases.
  • One reason why product pages on eCommerce sites appear in the search engine indexes and then disappear is because they are duplicating content (which the search engines catch on). Keep content and tags unique.
  • If you’re selling products that your competitors are also selling, then your product descriptions need to be unique and different from theirs. Don’t just copy the generic product descriptions of items that are provided by the manufacturer. You’ll risk having your page considered a duplicate page by Google and other search engines.
  • Add links to related products or accessories, or perhaps a testimonial about the product. Adding ‘related products’ type of navigation on your product pages will help visitors stay on your site.
  • Product Reviews can increase your visibility and improve your page rankings. This gives the search engines more content to read and also creates a third party endorsement for your product.

Online shoppers are using search engines to compare product features and prices, and if your eCommerce site isn’t positioned in the top search engine results, you’re missing out on a lot of potential online sales!

Is your e-commerce site struggling to rank? Did you find this article useful? Let us know. Comment Below!

Stay tuned until next week for part two: Off-Page optimisation, or contact your WSI eMarketing consultant today to find out how WSI can help optimize your eCommerce site for higher page rankings, better conversions and increased sales.


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About Rob Thomas

Rob lives and breathes Social Technology, Social Media & Mobile Marketing. He will show you how to use them to improve many areas of your bottom line, not just Marketing! He’ll show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention. Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams. If you want/need Rob to speak at one of your events please email him rob.thomas@wsi-emarketing.com You can follow me on Google+