MANAGE Perceptions, Don’t Try to CONTROL Them
A positive reputation brings trust, confidence, and sales, which are ultimately reflected in revenue growth and profitability. Negative perceptions can lead to a decrease in consumer confidence, and in turn, a reduction in revenue and profits. Fact is, what you can’t control, you need to manage.
- Consumers make buying decisions by going online to research, read reviews and get opinions from other consumers. If they come across negative information about your brand during a search, it may adversely affect your brands reputation.
- Online Reputation Management (ORM) enables you to protect and manage your online reputation by becoming actively involved in the outcome of search engine results. It combines marketing and Public Relations with Search Engine Optimisation (SEO).
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