It can be very frustrating when you know you have a great product that could solve your prospects problems but they just don’t seem to see it! Unfortunately it’s often our fault as Marketers, simply having the solution to a problem is not enough to sell it. Even if a prospect has the problem your product solves they may simply not recognise that problem as an issue. Selling a product to someone looking for a solution to a problem is easy. Making a prospect understand they have a problem that can be solved with your product is much harder.
In an ideal world where we talk about the Buyers Journey there are 3 stages; Awareness – Consideration – Decision. In reality though before people even get to the Awareness stage you need to be influencing how they think and feel about the problem your product solves. Crafting the perfect messages and Calls-To-Action is all academic if the prospect feels they have no need of your product. Continue reading →
We’ve all heard the phrase before, ‘Stress Kills.’
As a business owner or a member of a small team in an SME it can be very difficult to ever ‘switch off.’ For many people it feels like there simply aren’t enough hours in a working day 9-6 in the office is enough to get most of your work done. But if a client wants something done by tomorrow you’ll work until 10pm to have it sorted. You never plan to work on the weekend but somehow you’ll find most of Sunday taken up by answering emails, planning for the next week and preparing materials for your next engagement. Continue reading →
We’re all familiar with the idea of ‘Brand.’ Creating something unique and recognisable about your business that people associate with it, this directly correlates to being remembered and trusted. Building your Brand gives your business an identity of it’s own, something your customers and prospects can identify with. When done correctly your Branding should invoke feelings of trust, turn customers into fans and be recognised simply from a logo or catchphrase. Whether you’re B2B or B2C having a strong Brand is key to ensuring your businesses success.
Most business people accept the need for Social Media both on on a personal and Brand level. Most will also agree that a good reputation is important. When you ask what Online Reputation Management consists of you’ll start to get a lot of very different answers. For many people the term ‘Reputation Management gets them thinking about crisis management, what they need to be doing when their reputation comes under attack. In the modern, always-online world Reputation Management has become a far wider practice and something you can’t afford to not be doing.