The Importance of Integrated Marketing

integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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Stay Competitive And Grow With Marketing Automation

marketing automation case studyMarketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading

Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

Save Your LinkedIn Data Before It’s Too Late

LinkedIn DataWhilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.

Should you be scared?

I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.

Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!

I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now. Continue reading