How Remarketing Works And Benefits Your Business

remarketing

Many of you will have experienced all the trials and tribulations associated with web traffic but no conversions. There is nothing quite as frustrating especially if you know your digital marketing strategy is fully optimised. Fact is, it’s more common than you might think but there is a solution and it’s called, ‘remarketing’.

There are many reasons why people don’t buy on their first visit and it’s not always your fault. Some may just be surfing the web while others could have clicked the wrong button and forgot how to get back to your site. Anything is possible but it’s best to be prepared for all eventualities. You won’t always know the reason behind their decisions but an effective remarketing campaign can help get your visitors back. Continue reading

The Importance Of A Brand Style Guide

brand style guide

Building a memorable brand is all about consistency using a brand style guide for maximum impact. The best brands stay on top because their presence is defined by the repetition of the same logo, design, typography and colours. If potential customers see these elements enough, they become instantly recognisable. This generally provides a clear sense of trust, reliability and security, encouraging engagement which leads to conversion. Continue reading

New Era For Email Marketing With GDPR And BIMI

email marketing

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.

In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading

Digital Marketing Metrics You Need To Start Measuring

digital marketing

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.

Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading