Common Types of Market Segmentation – Part 2

market segmentation

Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.

Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading

The Basics Behind Market Segmentation – Part 1

market segmentation

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on some type of shared characteristic of existing and potential customers. B2B companies might segment according to different types of businesses or countries. B2C companies could use demographics, lifestyle, behavioral or any other meaningful data points as their segmentation strategy. Continue reading