Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s been proven time and time again to be a successful marketing tool showing impressive ROI. Not only that, email marketing does it all at a fraction of the cost compared to other digital marketing methods. However, with all the good, there are many examples of poor email marketing tactics which have led to widespread negativity.
Most marketers know that the golden rule to success in any business, when using any form of marketing, is to connect with customers. The personal connection is often lost through mismanaged customer data, irrelevant content and a general lack of understanding. Luckily, there is light at the end of the tunnel as most email marketing mistakes are relatively easy to fix. Continue reading →
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.
Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading →
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers or segments. Segmentation is based on some type of shared characteristic of existing and potential customers. B2B companies might segment according to different types of businesses or countries. B2C companies could use demographics, lifestyle, behavioral or any other meaningful data points as their segmentation strategy. Continue reading →