A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. This means Continue reading →
The marketplace is getting more crowded by the day and standing out is harder than ever. Inbound marketing is certainly a tactic that can help as it focuses on being found instead of aggressively pursuing leads.
Marketers used to ‘shout’ about their products and services to get noticed and it was all about headlines and the company. Digital marketing and social media have considerably changed consumer behaviour. TV ads, cold-calling, and direct mail have mostly been replaced with social media and content marketing. It’s no longer about simply selling something to your customer but more about helping them find what they are looking for. Continue reading →
With the digital world growing exponentially, it’s not surprising that more than 40% of the world’s population uses the Internet in one way or another. In the right hands, finding potential customers in such a large online pool is a major advantage for any business. Effective lead generation results in a successful marketing campaign. Continue reading →
Email marketing is still one of the most effective marketing strategies but it’s not as simple as writing an email and sending it. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. Email campaigns need a successful content marketing plan with enticing headlines that subscribers want to open and read. You can’t just send a weekly newsletter to your entire list and expect significant results. Continue reading →