SharpSpring Features, Marketing Automation for Small and Medium Businesses

Marketing Automation UK SharpSpring SME

Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost.  Continue reading

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together.  Continue reading

How To Avoid The Gmail Promotions Tab

how to avoid gmail promotions tab

Why Do We Need To Avoid The Gmail Promotions Tab?

Google wants people to go into their Promotions Tab, it’s definitely not just another ‘Junk’ or ‘Spam’ folder. With that said it can hurt your important message if it appears between ASDA’s weekly deals and a MoonPig reminder that you only have 3 days before Mothers Day. Hopefully the email content you’re sending to your customers isn’t just a list of deals, if it is then the Promotions Tab is where it should be! If it’s anything more though, if it’s genuine communication or conversation then you want it to land in your customers normal inbox and be given the attention it deserves.  Continue reading

Marketing Automation in 2016 | The Report

The State of

Marketing Automation 2016

Where it is, where it’s going & what people think

 

In the world of Digital Marketing we often accuse people of chasing ‘shiny things.’ New platforms, software and technologies appear at such a rate that devoting equal time and importance to each of them is an impossible task unless you have a staff of hundreds of people with nothing else to do. Picking the right development to commit time and resources to is a key part of success not only for Digital Marketers but also for the businesses they work for or advise. We all recall how many people thought Social Media Marketing could never compete with PPC. Who thought separate mobile websites would beat Responsive Web Design. Marketing Automation is a technology that has been around for a long time and because of this there are many misconceptions about it.  Continue reading

Better Data Management Means Better Marketing Automation ROI

Marketing Automation Better Data Management

Improving Your Data Driven Marketing Requires Better Data Management

 

All marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and you should put it to good use. Measure the reaction to your actions, analyse what the data tells you and improve for next time.  Continue reading

Marketing Automation & E-commerce | A Powerful Combination

Marketing Automation & E-commerce

Increase Sales & Lifetime Value by combining Marketing Automation & E-commerce

 

A core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!

Marketing Automation is an avenue you can explore to do precisely this! When utilised properly a Marketing Automation suite will allow you to deliver tailored messages to your customers when they are most receptive to them; offering them the right product or service, at the right time, at the right price. Using intelligently crafted campaigns one or two staff can nurture the volume of leads that previously you might have required 10 sales reps to manage. Continue reading