Email marketing remains one of the most effective ways of connecting with people regardless of what device they use. It’s been proven time and time again to be a successful marketing tool showing impressive ROI. Not only that, email marketing does it all at a fraction of the cost compared to other digital marketing methods. However, with all the good, there are many examples of poor email marketing tactics which have led to widespread negativity.
Most marketers know that the golden rule to success in any business, when using any form of marketing, is to connect with customers. The personal connection is often lost through mismanaged customer data, irrelevant content and a general lack of understanding. Luckily, there is light at the end of the tunnel as most email marketing mistakes are relatively easy to fix. Continue reading →
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.
In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading →
Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018 promises to be even more exciting taking transformative tech trends to a whole new level. AI, Intelligent apps and Analytics will play an even bigger part in our lives. Not to mention advancements in VR/AR, Marketing Automation, e-commerce applications, blockchain architecture and quantum computing.
Bill Gates once said that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”
With that in mind, let’s take a look at 7 transformative technology trends for 2018! Continue reading →