Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation and email apps to Siri and Alexa helping us schedule our calendars to smart homes turning our lights on and off. Not to mention the technology that enables your car to almost park itself or remind you of a vehicle in the blind spot.
If we accept that automation is in our personal lives, why are so few companies really optimising it for business? It comes down to the simple fact that business owners want to be in control. They want to create, manage and adapt customer experiences themselves as some believe that marketing automation is less personable.
Marketing automation tools have come on in leaps and bounds over the last few years. For anyone in doubt, just look at all the different software now available for small, medium and large businesses. Besides having so many options, brands also get to enjoy all the benefits that marketing automation platforms have to offer.
Before we delve any deeper, we’d like to remind you that the word ‘automation’ doesn’t mean you no longer have to input anything yourself. You still need to set up your digital marketing campaigns with quality content, a sound lead generation and marketing strategy. It is that very collaboration between human and machine collaboration that makes marketing automation so incredibly powerful.
Businesses big and small can attest to the daily challenges of effectively managing the sales process. It not only applies to lead generation but also the nurturing process, communications and the associated administrative tasks. With SharpSpring Sales Optimizer, your team can now streamline the sales process thanks to automation at every stage of the customer journey.
Marketing automation as we know it has transformed considerable since its infancy in 1992. Today, it is an incredibly powerful method of reaching audiences from around the world with personalised messages. Furthermore, the introduction of modern social media tools and software have made it easier to maximise digital marketing efforts.
If combining marketing automation and social media has been so successful, what about Artificial Intelligence (AI)? It’s certainly one of the major contributing factors behind the scenes of success. While marketing automation makes it easy to carry out repetitive tasks, AI brought new life to marketing automation software. Simply put, it brought about predictive analysis and advanced personalisation engines making marketing automation ‘more human’.