Digital Marketing and the Rules of Engagement

digital marketing engagement dialBlogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!

So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading

What is Marketing Automation?

marekting automation header imageBefore we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.

  • It’s not a great way to produce mass generated generic messages to your whole contact list
  • It’s not a system that allows you to press one button and it does everything for you
  • It’s not a quick way to reduce your headcount in the marketing department

Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading

Increase Your Profits With These 30 Lead-Gen Tips

Lead-Generation-eBookGenerating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.

For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.

One of our favorite lead generation tricks is Continue reading

5 Best Practices of Marketing Automation

marketing automation nurturingWhen it comes to sales, the competition is high in every industry, but in today’s digital world the competition is only getting tougher. Website visits to review product or service recommendations and a company’s reputation are all completed digitally before a customer decides to buy or visit your store if the purchase is not online. So you need to have the attention of those customers before they even start their buying process and then work out how to turn those visitors into leads, and leads into new customers.

Successfully delivering appropriate messages will help you to inform customers and then lead them step-by-step through their buying cycle; this is where marketing automation becomes extremely valuable. Marketing automation enables you to set up a workflow of highly personalised marketing messages designed to convert website visitors into leads, and then your new leads into paying customers. Continue reading

How to get the perfect Digital Marketing Mix

digitla marketing mix diagramAre you concerned you’re not achieving the best online results for your business?

Are you overwhelmed with the seemingly limitless choice of digital marketing options?

Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.

The following best practice digital marketing methods will generate growth by building on four key areas of focus:

  • insightful market research
  • effective customer acquisition
  • value added communications
  • lasting brand loyalty.

Continue reading

SharpSpring Features, Marketing Automation for Small and Medium Businesses

Marketing Automation UK SharpSpring SME

Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost.  Continue reading