LinkedIn needs no introduction as it’s one of the largest social networks for the business world. It has nearly 600 million users globally and that number is only going to grow. Video is the fastest-growing format on LinkedIn along with original written work, shared news and other content.
Considering that fact, LinkedIn has taken a serious step forward in video. They have launched LinkedIn Live video which gives people and organisations the ability to broadcast videos in real-time to select groups or to the entire LinkedIn world.
Initially, LinkedIn Live will be on an invite-only basis where they will first launch a beta version in America. In the next couple of weeks, LinkedIn will post a contact form for anyone who would like to gain access to this feature. At the moment, though it is not clear whether LinkedIn Live will be made available to everyone but it might be a possibility.
LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had 250 million members where today that number is around 562 million. That is more than double the subscribers in a short space of time.
Not only is it one of the most popular social media networks, it’s also one of the top performing B2B channels. For individuals in any business, having a page to showcase your work experience is essential to increase your business exposure. Once you get more familiar with the app, you’ll never look back. Continue reading →
A successful social media strategy is at the heart of digital marketing. It’s no surprise then that social media is one of the most powerful marketing tools to date. With so many customers and prospects on social media, it’s time to start engaging with them where they are. It’s no longer a part-time task and should be considered a vital business function for lead generation, nurturing and networking. Here are some important tips on developing a social media strategy suitable for you and your customers. Continue reading →