Rehabilitating a Brand | LadBible

Rehabilitating a Brand Lad Bible

Is The Lad Bible a Brand Rehabilitation Success Story?

 

In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.

That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading

What’s An Online Review Worth?

Online Review Worth

1. Who wants to know how much an online review is worth?


The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.

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Adaptable Digital Marketing Wins New Business

Adaptable_digital_marketingThe world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading

Top 10 Tips To Get More Online Reviews

Tips Online ReviewsAlmost 9 out of 10 consumers have read online reviews over the past twelve months and nearly half (47%) of all Britons have reviewed a product online. With 88% of consumers saying that they trust online reviews as much as personal recommendations, it’s clear that these reviews can significantly affect your company’s reputation and ultimately your bottom line.

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The 5 Biggest Mistakes to Avoid with Online Reviews

Online Reviews Mistakes to avoidHave you ever searched online to try and find a service in your local area, such as a hairdresser, dentist, car dealership or estate agent? More and more people are opting to seek out products and services online and are paying close attention to what online reviewers have to say.

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How To Use Blab For Marketing

Blab For Marketing Video

I wrote an article two weeks ago introducing the new social media platform Blab. In this blog I’m going to talk about exactly what it is that makes Blab such a powerful tool for marketing in 2015. A study conducted last year found that 84% of Millenials (18-32) don’t trust advertisements and that for the majority of them, friends or review sites were the go to place to find a trusted reccomendation. 88% of Millenials get at least a portion of their news from Social Media.

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