Looking at SEO in more detail reveals ‘black hat’ and ‘white hat’ tactics. For anyone not familiar with these terms, black hat SEO is “bad” or disingenuous while white hat SEO is “good” or ethical search engine optimisation. Adding to the mix is ‘grey hat’ SEO which is somewhere between manipulative and virtuous but still capable of reaping massive rewards.
While not all black hat SEO tactics will hurt your online business at the moment, it may do so in the near future. That’s not all though as several white hat techniques can actually have serious consequences if you don’t implement them correctly. White hat techniques may have the best intentions for the internet and user but it’s not always as simple as ‘black or white’. Continue reading →
If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.
Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading →
We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading →
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.
The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading →