Businesses big and small can attest to the daily challenges of effectively managing the sales process. It not only applies to lead generation but also the nurturing process, communications and the associated administrative tasks. With SharpSpring Sales Optimizer, your team can now streamline the sales process thanks to automation at every stage of the customer journey.
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
Marketing automation as we know it has transformed considerable since its infancy in 1992. Today, it is an incredibly powerful method of reaching audiences from around the world with personalised messages. Furthermore, the introduction of modern social media tools and software have made it easier to maximise digital marketing efforts.
If combining marketing automation and social media has been so successful, what about Artificial Intelligence (AI)? It’s certainly one of the major contributing factors behind the scenes of success. While marketing automation makes it easy to carry out repetitive tasks, AI brought new life to marketing automation software. Simply put, it brought about predictive analysis and advanced personalisation engines making marketing automation ‘more human’.
Year-end is in sight and businesses around the world are starting to shift their focus more toward 2019. With the correct data, companies can use this time to reflect on last year and finalise next year’s marketing strategies. From social media and email marketing to PPC and SEO trends, it’s all about refining targets and setting goals.
The aim of any business should be to increase conversions and profit margins through an improved lead generation strategy. While that sounds pretty straightforward, it does involve some hard work and tough decisions for the New Year. The world is expanding at a rapid pace and people are becoming more tech-savvy. Customers are better informed in terms of digital marketing which means a winning SEO strategy for 2019 is essential. Continue reading