As a business owner, it’s important to understand your customer success journey as it will have a profound and direct impact on your brand. While there are several overly complicated definitions of a customer success journey, it all comes down to ‘delivering exceptional outcomes and experiences while being able to accurately measure results.’
Customers are often anxious when making an online purchasing decision but it involves more than saving a few quid. There is intent behind every purchase and customers need help making the right choice. Getting your message across to the right people and encouraging them to take action is all part of creating a customer success journey.
Deciding on how to promote your business can be challenging, especially as technology keeps evolving. Whatever you decide to do, just make sure that Facebook ads are at the top of your list. It may sound a little crazy but if you don’t have a Facebook business account today, it’s like not having a Nokia 3310 in 1999.
While Facebook has been around for more than a decade, the concept of an effective social media strategy is constantly changing. Posting a weekly or daily blog is no longer enough to generate the leads required to justify a successful campaign. More companies have turned to Facebook marketing, using Facebook ads to reach their desired target audience.
Marketing tactics are constantly on the minds of digital marketers across the globe, especially considering how often things change. New marketing trends seem to appear out of nowhere and can happen yearly, quarterly and sometimes even monthly. These trends affect a brand’s marketing tactics or techniques in terms of how to attract, connect and market to a target audience.
There’s no denying that we are moving toward a world where technology will form an integral part in every aspect of our daily lives. It’s not enough to only keep updated as real success comes from staying ahead of the changing marketing trends. With the New Year just around the corner, what are the best marketing tactics for 2020?
Many businesses find that lead generation is one of the most challenging activities when trying to promote their brand. In many cases, companies lack the resources and marketing team to generate the type of quality B2B leads they require. Essentially, your marketing budget and the quality of your sales pipeline will directly affect your lead generation capabilities.
When it comes to finding new business, you need to understand and implement certain lead generation strategies and using your website effectively is paramount. Generating leads and converting them into loyal customers is the name of the game and this article will help get the most out of your B2B lead generation strategy. But first, here’s a quick recap on what lead generation entails and the different types of leads.