Today’s digital-driven world is rife with talks of AI (Artificial Intelligence) and robotics displacing many human jobs. While it may not happen in the near future, it is certainly not as far-fetched as it was a decade ago.
With technology advancing at a frightening speed, it is only a matter of time before we see major developments across numerous sectors. Artificial Intelligence tools could one day generate content, automatically correct grammar, spelling and proofread emails among many other applications.
It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.
Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.
Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.
The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.
It is about that time of year again where we reflect on the past, present and future trends. This time, we will look at social media marketing and what the digital world might look like in 2019. Thinking out loud, who could have predicted the inevitable demise of Google+?
With the social media landscape constantly changing, one thing remains constant. Success in the online world depends largely on an effective social media marketing strategy regardless of business type. No matter what happens in 2019, brands need to adapt quickly. It is time to implement a strategy that not only generates interest but also encourages engagement and increases conversions. Continue reading →