How To Maximise Lead Generation: Free eBook

lead generation

Many business owners and marketers see lead generation as an impossible task and often because so much is at stake. After all, the health of your business depends on those leads as they are the metric you rely on. More leads mean more sales.

The epitome of a successful marketing and lead generation campaign is achieving 100% conversion rate but let’s be honest, that’s more of a pipedream. On average, 75% of leads don’t convert into sales due to a poor lead nurturing process. The good news is, there are really good proven strategies that can dramatically boost your rates with minimal effort. Continue reading

Harnessing the Power of Effective Lead Generation

lead generationWith the digital world growing exponentially, it’s not surprising that more than 40% of the world’s population uses the Internet in one way or another. In the right hands, finding potential customers in such a large online pool is a major advantage for any business. Effective lead generation results in a successful marketing campaign. Continue reading

What is Marketing Automation?

marekting automation header imageBefore we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.

  • It’s not a great way to produce mass generated generic messages to your whole contact list
  • It’s not a system that allows you to press one button and it does everything for you
  • It’s not a quick way to reduce your headcount in the marketing department

Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading

Increase Your Profits With These 30 Lead-Gen Tips

Lead-Generation-eBookGenerating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.

For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.

One of our favorite lead generation tricks is Continue reading