Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.
One of our favorite lead generation tricks is ‘Using High-Value Offer Formats’. Some offers outperform others when converting leads, for example, eBooks or Whitepapers – which is better?
Below we’ve shared a list of offers in order of performance. The ones at the top generate the most number of leads:
- eBooks or Guide
- Templates or Presentations
- Research and Reports
- Kits or Packages
- Live Webinars
- On-demand Videos
- Middle-of-funnel offers (Demo requests, Contact sales)
Remember to always test different types of offers with your target audience to see what works for your business. While eBooks might work really well for us, you might experience improved results with Videos or Live Webinars.
Learn more with our Free Lead Generation eBook
To further help ease the burden of finding potential customers, we’ve created an eBook called 30 Greatest Lead Generation Tips, Tricks and Ideas. With this great resource, you can expect to learn how the following:
- Create offers your customers find irresistible
- Discover the secret formula for effective calls–to–action
- Produce landing pages that work to convert
- Master multi–channel lead generation for your brand
Developing a lead generation process can often seem overwhelming. The more tips and tricks you try, the more you’ll be to understand how your audience reacts to marketing tactics and the closer you’ll be to creating an optimal lead generation system.