Improving Targeted Lead Generation

Lead_generation_graphicYour marketing budget and the effectiveness of your sales pipeline are directly affected by your ability to generate good quality leads. When it comes to lead generation you need to capture those leads and turn them into loyal customers to get the best return on your investment of both time and money. Here are four tips for online advertising to help you do just that.

1. Pay Per Click and AdWords Advertising
Pay Per Click (PPC) advertising allows you to choose specific search phrases that will generate your Ad. It’s a great way of targeting customers. In addition, using Google Adwords allows you to display your Ads on the sites visited and used by your target audience.

2. Focus In With Micro Targeting
You can shape your message to fit different audiences by collecting and analysing data about consumer behaviors and tastes. For example, when you advertise on social media you can specify you ads appear according to an audience’s age, sex, location, interests and more.


3. Boost Display Ads Using Retargeting
Take micro targeting even further. You can retarget individuals based on previous interactions. When someone visits your website you can then have your ads appear on other subsequent sites they visit, increasing their chance of returning to you.

4. Zoom in With Location Targeting
You can target at a local level, using specially designed ads for searchers in specific regions, or a radius around a location. You can even target your ads according to a person’s geographical interests, particularly useful for advertisers in the travel industry.

However, remember, attracting targeted visitors to your website is only the first part of the job – you also need to apply smart lead capture methods to turn your visitors into leads. Pre-qualifying your website visitors with improved ad targeting will give you the best chance of turning a visitor into a lead, and ultimately into a new customer.

If you would like help improving your online lead generation and capture activities, get in touch.


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Nadine Thomas

About Nadine Thomas

Nadine works across the full range of the digital marketing spectrum, but spends more of her time helping clients with their content marketing strategy and content. By it's very nature, content marketing utilises all aspects of a clients online presence, from their website to their social media presence, campaign materials and marketing automation campaigns. And of course, all this has to align and complement their offline marketing efforts.  As a business owner herself, she understand the needs and motivations of clients when working to generate revenue and increase profitablity.  In her spare time Nadine is actively involved in her local rugby club where she coaches children's rugby union and has done for 18 years. If you wish to contact Nadine please email her at You can follow me on Google+