Improved Marketing With QR Codes

You may have already seen QR codes in use, a little square containing what seems to be a combination of dots and lines within it. Or to give it a more technical explanation, two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. QR Codes are different from standard barcodes as they can store more data, including geo coordinates, text, and URL links.

QR codes are read by smart phones (using a QR code reader) which can then link directly to the digital content being shared within the code. This could mean activating email, instant messenger or connect to the web to interact with a website for example.

The use of QR codes is slowly becoming more wide spread as businesses begin to appreciate its potential – and consumers understand what they are and how to use them.

Better Consumer Connectivity
Businesses of all sizes can benefit from using QR codes in a number of ways. For instance, you can add the code on off line materials such as business cards, providing recipients with an easy, hassle free way to acquire all your business details digitally, ready to save to their contacts at a press of a button.

The codes can be added to ads, invites, posters, flyers, brochures and, as mentioned, business cards. Basically pretty much any media that contains contact details, product info, special offers, coupons, social network connections (e.g. Facebook, Twitter, etc.), and even YouTube videos.

QR codes can be used in a number of clever ways:

On the side of company vehicles
On product labels and packaging
As part of nametags at convention and events
On restaurant menus
Included on event tickets
On shop front displays
On estate agent property details
On t-shirts and other promotional clothing
And many more

With a little imagination, the opportunities are endless. Integrating a clever use of QR codes into your existing marketing plans is yet another way to use readily available (and easy to use) technology enabling businesses to make faster, more convenient connections with customers.

Stay Ahead of the Pack
The UK mobile revolution is still young – establishing a strong mobile marketing plan at this early stage could pay dividends when using QR codes to enhance your marketing messages. Mobile sites are developed specifically to give a seamless navigation and a great user experience.

Have you started experimenting with QR codes yet? Let us know your experiences below.

If you would like to explore improving your mobile website experience with the use of QR codes and a mobile optimized website, call us on 01454 261111 or get in touch via Facebook, Twitter, or e-mail.