One of the biggest challenges businesses face today is creating quality evergreen content. Whether it’s how-to articles, videos, product reviews, listicles or tips, you need content that will consistently keep the audience engaged while lighting up your SEO ratings. Lacklustre research and poor writing is a sure way of losing customers so make sure you put in the effort.
Creating evergreen content should be taken seriously and if you can’t do it properly, rather don’t do it at all. While it may take a bit longer, evergreen content is always worth it in the end. Here are a few tips and tricks you need to create viral, evergreen content.
Creating Viral Evergreen Content
Just in case you had forgotten, evergreen content is always relevant and timeless. In other words, the content is not time-sensitive and never becomes dated. The viral part refers to content that is shared from one person to the next where it rapidly and organically gains traction and spreads all over the internet.
While there is a mountain of advice on how to create interesting and engaging content, how exactly do you make it evergreen and viral? Remember, the aim is to create something compelling, timeless and shareable to extend the lifespan of your content while driving more results. Read this article for a more in-depth look at SEO and evergreen content.
Provide A Solution To A Pressing Issue
The first step in doing anything online is to understand the challenges or pain points of your audience. Before writing anything, put yourself in their shoes to see how your content may be able to solve their problems.
Once you create the evergreen content, make sure that it’s not only detailed but also actionable. Readers must be able to easily comprehend the message and how to perform the actions you described. A real challenge is often finding a burning question that needs a detailed solution. Here are three simple ways you can go about doing this:
- Check online forums or discussion groups to see what peers or customers are discussing
- Talk to your customer support team or go through the logs for additional information
- Use social media to ask customers what they want to see and if they need help with any issues
Interesting Hacks To Solve Common Problems
Many readers already have a solution to their problems but they are often unsure how to implement them. If you create helpful and simplified solutions, your target audience will be able to solve their issues faster and better. While blogs remain a powerful content marketing tool, they can be long-winded and not ideal for this type of evergreen content.
When it comes to helpful hints, rather opt for DIY videos on YouTube or directly on social media channels. Another incredibly effective tool to use here is infographics where you share simple how-to information.
Become An Expert In Your Field And Bust Some Myths
Creating quality and useful content regularly shows your audience that you know what you’re stuff. Write extensively covering one or two pressing topics and spread it out over a few weeks or even months. Depending on the content, use videos, infographics, checklists, listicles or how-to-guides.
Posting content that you are an expert in provides an ideal opportunity to implement a myth-busting topic. It is the perfect way to not only educate and entertain your audience but also increase engagement. This could be in the form of debates or encouraging insightful discussions.
Here are a few tips to help you get started:
- Find a common claim about a specific topic without compelling facts backing it up
- Do some research and use credible resources to counter the claim and bust the myth
- Charts, graphs or other visual data representations will greatly help your argument
Mix Evergreen Content With Trending Topics
We’ve already established that evergreen content is hugely beneficial as it stays relevant for much longer. However, trending topics have tremendous search and engagement benefits so why not get the best of both worlds.
You can create evergreen content and combine it with some of the hottest topics everyone is talking about. A few examples could include comparing Game of Thrones to your marketing strategy or create a list of SEO tips based on characters from the latest Avengers Endgame movie.
Find And Connect To The Right Niche
Just as you would connect to influencers on social media, finding and connecting with a specific niche is vital for evergreen content. For the most part, people like being involved in a subculture but they are often also extremely passionate about it.
Many of these users love engaging and sharing content within their niche which presents you with a unique opportunity. If you can create relevant, interesting and shareable content that appeals to them, they will automatically post and re-post your content time and time again.
Tips For Creating Evergreen Content
You should now know what evergreen content is and how to best use it but we decided to add a little more. Below is a short list of a few essential tips when writing quality evergreen content.
- Do thorough research and use the right keywords. Even the best content won’t help if people aren’t searching for that specific topic
- When you have selected your keywords (one per content piece), remember to use SEO best practices. This includes alt text for images, keyword in the title, URL and in the main body but don’t overdo it
- Always write content as if you are talking to beginners so it’s best to avoid overly technical terms where possible
- Repurpose your content into other creative formats for added coverage and potential engagement
It’s clear that there are numerous factors in play determining whether your blog post or YouTube video goes viral. However, if you do your research well and understand your target audience, the odds are already in your favour. Add quality, relevant and SEO-friendly evergreen content to that and your chances of success increase dramatically.
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