Nothing is more frustrating as a professional in the hair and beauty salon than someone missing an appointment. Not only does it waste your time, but it upsets the customers who have had their appointment times rescheduled around as a result.
Even with a method in place to remind customers of upcoming appointments, effective marketing in a field as competitive as the hair and beauty industry can still be a real struggle. Fortunately, the mobile messaging service offered by WSI partner Textlocal provides a cost-effective and easy to use solution to direct customer contact, solving the problems detailed above, and many more!
SMS marketing is the ideal way to drive more business to a salon, targeting new and existing clients with news, updates and offers straight to their mobile phone and making sure no appointments are missed.
Here are a few ways you can use text messaging to make sure your salon is always busy.
Automatic appointment reminders & booking confirmations
Send personalised, automatic reminders of upcoming appointments to make sure clients show up for bookings.
Fill empty appointments
Target existing customers with updates on products and special offers in the run up to quiet periods to make sure all appointments are full.
Send price lists via a text message
Attach a price list to a text message through a short link and send to your customer base to make sure your customers are aware of your latest products and are well informed to make their booking
Promote other services
Send one-time use mobile vouchers with unique codes for certain services to offer discounts on other services in your range.
Reward your loyal customers
Multiple-use mobile vouchers can be scanned every time a client visits with rewards given every few visits. Great for encouraging clients to choose your salon for future treatments.
Get instant feedback
Send mobile surveys via a link in a text message after a client has visited to easily gather feedback about their experience, so you can get precious insights on how to increase customer satisfaction.
Continually grow your customer list
Use a keyword on a short code to encourage existing and potential customers to text in to receive offers and discounts.
Generate more website traffic
Besides using geotargeted ads to get local customers to visit your website, you can include short links in your text messages to your website so recipients have all the information they need to make their appointment.
Run your text messaging from anywhere
Are you a mobile hairdresser or beautician? You can organise your text messages and send from anywhere with the Textlocal mobile app and easily import contact straight from your mobile phone.
For more insights on how you can use text marketing in the Hair & Beauty sector, you can access our library and download our case study from a happy Textlocal customer, and our Free Business Mobile Beauty Salon Marketing Guide.
Or if you just want to get started, get a 3 months Free Trial with our Corporate Package!