What’s An Online Review Worth?

Online Review Worth

1. Who wants to know how much an online review is worth?

The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.

Continue reading

Social Proof – Do You Really Understand The Concepts?

Social Proof Understand Applications

Social Proof is an incredibly powerful force that influences everyone, regardless of whether they think it does or not. At the heart of the idea of Social Proof is that despite what we think about our own individuality we all have an inherent desire to conform. We have the innate assumption hardwired that the behaviour of those around us is correct. Obviously this can be overcome by conscious thought but in the day to day life of the average person this is a very strong force.

Continue reading

Social Selling – Convince Your Sales Team

Social Selling Sales Team Motivation

We’ve written a lot on Social Selling, at this point most business owners and Sales Managers recognise it’s value. Despite being recognised as a valuable technique by most B2B sales professionals Social Selling is still only practiced by around 25% of them. The reasons for this vary. For many Sales Professionals devoting time to something like a Twitter or Facebook profile rather than cracking on with calls and traditional prospecting feels like a waste of time. For people highly focused on targets changing their tried and tested methods is seen as an unnecessary risk to their commission.

Continue reading

Using Curated Content Properly

curated_content1If you want to know about content marketing there are hundreds of posts out there that can help you. They’ll tell you how to create headlines, how often to post, what to post and how to target your content to your personas.

Many of them will mention curating content, but often as a short statement when reminding you that you don’t have to create everything yourself. However, I’ve not come across many that tell you exactly what curated content is and how to use it.

What is Curated Content?

There are many ways of defining content curation, as shown in this article by Heidi Cohen. But what it boils down to, in the most simple term is content that has been written and published by other people that you have collected, categorised and want to share with your own fans, followers and groups because it adds value.

There are some important things to remember when using other people’s content as part of your own content marketing efforts if you want avoid being taken to task for plagiarism or stealing content.

Curating content does not mean taking other people’s content as written and posting it as your own.

When to use Curated Content

To have an effective content marketing plan you need to regularly post content on your blog and across multiple social media platforms. Unless you’re a big company who employs staff to do content all day every day, it’s highly unlikely you’ll have time to create unique and original content on the scale it’s needed. This is where curated content comes in. Using other people’s content to fill those gaps. Continue reading

Deciding On Company Social Media Policy


In 2015 it’s essential for a business of any size to have a Social Media Policy. Even if your business doesn’t use social media (but it certainly should!) then your employees will. You might consider banning Social media altogther during business hours, but this isn’t an effective solution. For one, employees with access to Social Media have been shown to be more productive. But more important than that, Social Media used outside of company hours and grounds can still be hugely damaging.

Continue reading

Unlocking the Power of Social with Hootsuite’s Dan Spicer

HS_DanSpicerHootsuite’s Dan Spicer talked to businesses about how to harness the power of social at the UK WSI Digital Summit today.

Social media has a massive impact in all areas of our lives. Whether it’s businesses, the media or politicians, social media allows you to get news out and engage with people in a fraction of the time it used to take. Something that happens in one place can be across the world in seconds.

If businesses use social properly, you can provide a great customer experience which will bring business benefits.

Dan gave some great examples of brands doing it well but one of the most memorable is Oreo. Remember when the lights went out at the superbowl? Oreo were quick to take advantage of the situation and got a social media post out that went viral. That social media post cost a tiny fraction of the official ad, but was seen, shared and liked by thousands more people. They were able to capitalise because they were monitoring their social media and were quick to engage. Continue reading