4 Key Social Media Trends In 2018

social media trends

Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.

Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading

Avoid These Social Media Mistakes Like The Plague

social media mistakes

Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.

Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading

7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

Small business – Website or Facebook Page

small business - Website or Facebook PageIf you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!

First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading