Facebook Ads: Tips For Marketing Your Business

Facebook Ads

Deciding on how to promote your business can be challenging, especially as technology keeps evolving. Whatever you decide to do, just make sure that Facebook ads are at the top of your list. It may sound a little crazy but if you don’t have a Facebook business account today, it’s like not having a Nokia 3310 in 1999.

While Facebook has been around for more than a decade, the concept of an effective social media strategy is constantly changing. Posting a weekly or daily blog is no longer enough to generate the leads required to justify a successful campaign. More companies have turned to Facebook marketing, using Facebook ads to reach their desired target audience.

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Social Media Marketing Trends For 2019

social media marketing

It is about that time of year again where we reflect on the past, present and future trends. This time, we will look at social media marketing and what the digital world might look like in 2019. Thinking out loud, who could have predicted the inevitable demise of Google+?

With the social media landscape constantly changing, one thing remains constant. Success in the online world depends largely on an effective social media marketing strategy regardless of business type. No matter what happens in 2019, brands need to adapt quickly. It is time to implement a strategy that not only generates interest but also encourages engagement and increases conversions. Continue reading

Social Media Marketing: Blog Series Part 5

social media marketing

We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading

The Art Of Social Media: Getting Your Brand Noticed

Social Media Tips

Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.

Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading