The world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.
Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading →
We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.
The Growth Hub in Gloucester is a major sponsor of this year’s UK WSI Digital Summit and Chris Gibbs and Sarah Gregg, both Business guides at the Hub, told us a little more about the reasons for it being set up.
After seeing a video of successful businesses in Gloucestershire they told the room that knowledge and export intensive businesses in the region are forecast to grow 55.4% by 2025. With that sort of growth forecast specific and targeted support is needed.
Despite Gloucestershire having the highest % of employment in export intensive industries in the UK, the overall performance is low as a % of GVA. There is support for business to improve this but take up is low.
Organising an event can seem daunting, particularly if your job is to pick the speakers. Choosing the right people to speak at your conference or summit could determine whether or not it is a success. Whatever the focus of your event is, the following tips should help you to make the right speaker choices.
1. Make relevancy your top priority
Some events organisers are tempted by offers from big-name speakers because they can help to draw a crowd. However, the key is to find someone who is qualified to speak on the desired subject matter and is considered an expert in that field. It’s no good drawing a large crowd only to find that your speaker is on a completely different wavelength from your audience. Continue reading →