Enhancing your Presence on a Mobile Website

Websites in their traditional format, when accessed via a mobile phone or a smart phone appear to be all jumbled up or are difficult to navigate. Is your website compatible for mobile devices?

Remember, your mobile website must be:

  • Easy for your customers to reach you via a mobile phone or tablet
  • Should not require any inconvenient downloads by your customers
  • Be easily accessible on any mobile browser
  • Be easy to update and manage

Best practices for mobile website design:

  • Route mobile users to a dedicated ‘mobile’ version of your website.
  • Using standard mobile mark-ups (like XHTML Basic and XHTML Mobile Profile) will ensure that a wide array of mobile devices can render your page as you intend it to be seen.
  • Each mobile browser shows markedly different characteristics. Test your mobile website on a range of browsers and devices.
  • Keep page sizes small; less than 10KB if possible.  Mobile pages typically take longer to load due to slower network speeds, so minimize use of images where possible.
  • Make sure that all pages are linked to other pages. It’s still a little complex to browse with a mobile phone, so don’t make it harder by forcing users to hit the back button to escape dead ends.
  • Use a single column layout to minimize left/right navigation, which is difficult on a phone.
  • It is important that users should be able to see maximum page content once the page has loaded, without scrolling.
  • Don’t cause pop-ups or other windows to appear, and don’t change the current window without informing the user.
  • With video and audio, beware of Flash and other closed formats that aren’t compatible on some devices. Don’t download video/audio files until requested and NEVER use auto-play.
Have you assessed how much of your website traffic comes from mobile devices?
To talk to a WSI eMarketing consultant about optimising your website for mobile viewing, click here to contact.
This entry was posted in Mobile Marketing and tagged , by Rob Thomas. Bookmark the permalink.

About Rob Thomas

Rob’s career has spanned a number of well know PLC brands in the UK (mainly financial services and city based change management consultancy) before becoming WSI Internet Marketing Consultant for Gloucestershire & South Wales. His 20 years Sales & Marketing experience he brought to bear helping SMEs and larger organisations generate greater profits through breaking into new markets, acquiring new customers, reducing cost or sales and achieving ever better return on the marketing investment. In the last 2 years not only has Rob become a fully qualified Digital Marketing Consultant but also Area Director for WSI Corporate, responsible for the whole of Wales & the South West. His passion is Reputation Management (online and offline) and helping businesses understand the risk and rewards of getting their strategy right.