Increase Sales & Lifetime Value by combining Marketing Automation & E-commerce
A core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!
Marketing Automation is an avenue you can explore to do precisely this! When utilised properly a Marketing Automation suite will allow you to deliver tailored messages to your customers when they are most receptive to them; offering them the right product or service, at the right time, at the right price. Using intelligently crafted campaigns one or two staff can nurture the volume of leads that previously you might have required 10 sales reps to manage. Continue reading →
We’ve all been there. You provide a great service or product for a customer, they’re really happy with everything and promise to give you some feedback or leave a review. The days pass by, they turn into weeks. That review is never coming. At this rate it feels like you’ll never get more reviews. Where did you go wrong? Continue reading →
Is your Click-Through Rate low? Can’t get your email Open Rate to creep above a percent or two? If so you should have been at the ‘Grow With Digital’ event today and listened to Tamsin Fox-Davies give an email marketing masterclass.
Taking lessons learned from studying the mountains of data Constant Contact have access to and applying them to the every day business of email marketing for SMEs.
Christmas Email Marketing Campaigns are something everyone knows about but there’s a lot of pitfalls to avoid. The festive season is a great time to try and push your products. Retailers have known this for years so it’s no surprise to see the amount of time and money they pour into their festive marketing.
The world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.
Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading →
When it comes to launching a marketing campaign everyone knows they need a message and an audience. They understand that whatever they put out there needs to be relevant to their audience, and that audience needs to be interested and engaged if campaigns are to be successful. SMS campaigns are no different. You need to have a relevant message or offer and an interested audience – that means a good quality opted in list of contacts. Notice the use of ‘opt in’ – it’s very important. If you’re going to use SMS marketing you need to stay within the law!