Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.
While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading →
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.
There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.
Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading →
Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become more dynamic and information more easily accessible which means marketers have had to change their strategy.
The new breed of users are more informed and want companies to hear them out. They no longer respond to the disruptive outbound marketing tactics where companies only talk about themselves. This is where inbound marketing comes in along with implementing a vibrant, powerful and inclusive email nurturing campaign. Continue reading →
A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.
The rapid growth in the use of smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. This means Continue reading →