New Era For Email Marketing With GDPR And BIMI

email marketing

Most digital marketers know by now that General Data Protection Regulations (GDPR) will take effect in May 2018. It will directly impact and disrupt email marketing while email 3rd party data is likely to fall away completely. As this new European regulation impacts data profiling, you need to comply with the new requirements before you’re allowed to send personalised and targeted emails.

In addition, changes in email filtering at ISP levels are set to rewrite deliverability rules as we know it. Continue reading

Inbound Marketing And The Importance of Email

inbound marketing

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become more dynamic and information more easily accessible which means marketers have had to change their strategy.

The new breed of users are more informed and want companies to hear them out. They no longer respond to the disruptive outbound marketing tactics where companies only talk about themselves. This is where inbound marketing comes in along with implementing a vibrant, powerful and inclusive email nurturing campaign. Continue reading

5 Reasons Why Web Development Is Still Important

web development

Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

So with all the digital and social advancements, why is web development still important? Continue reading

7 Ways To Master Email Marketing in 2018

Email Marketing

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2017. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2018.

The rapid growth in the use of smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. This means Continue reading