B2B Content Marketing: How To Engage With Your Audience

Content Marketing

Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?

If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading

Email Marketing: Blog Series Part 8

email marketing

Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.

There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.

Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading

How To Create A Marketing Funnel That Converts

marketing funnel

The marketing funnel has changed and it is no longer about selling things but more about helping us do things. Generating leads is different than it was a few years ago as businesses don’t find customers anymore, they find you! Your blog and social media content attracts customers to you so quality content is once again in the headlines.

If you want to maximise the potential of your business, you need to consistently attract and convert more customers. The only way to achieve success is with thorough research, planning and an effective marketing strategy. It all comes down to building an automated marketing funnel and we’ll show you how to get started. Continue reading

GDPR: Tips On Managing Your Subscription Rates

GDPR

After a two-year-long transition period, the General Data Protection Regulation (GDPR) was finally implemented two weeks ago. GDPR now enforces and permanently changes the way you, as a business, collect, store and use customer data.

Most online advertising companies collect huge amounts of user data and while some followed best practice, many didn’t. They’ve been known to exchange and sell user data to third parties, which may seem unethical but a ‘necessary evil’ as this data helps target ads to the right users at the right time and place. While this does maximise return on investment (ROI) for publishers and advertisers, it comes at the cost of user privacy.

Some of us had a good idea of what GDPR could mean for subscription rates but we did not expect this. Continue reading