There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading
Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?
If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.
There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.
Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading
The marketing funnel has changed and it is no longer about selling things but more about helping us do things. Generating leads is different than it was a few years ago as businesses don’t find customers anymore, they find you! Your blog and social media content attracts customers to you so quality content is once again in the headlines.
If you want to maximise the potential of your business, you need to consistently attract and convert more customers. The only way to achieve success is with thorough research, planning and an effective marketing strategy. It all comes down to building an automated marketing funnel and we’ll show you how to get started. Continue reading