Digital Marketing and Technology Firsts Shaping Future Innovations

digital marketing

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading

Essential eCommerce Trends In 2018


We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move goods. There might be the odd exception but generally speaking, stores can no longer survive without an online presence. Companies need to be on their customers’ preferred channels and retailers must integrate eCommerce to truly succeed.

Last year already showed signs of eCommerce dominance with Amazon buying Whole Foods for $13.7 billion; Google Home and Walmart’s collaboration to Continue reading

Top 7 Transformative Technology Trends In 2018


Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018 promises to be even more exciting taking transformative tech trends to a whole new level. AI, Intelligent apps and Analytics will play an even bigger part in our lives. Not to mention advancements in VR/AR, Marketing Automation, e-commerce applications, blockchain architecture and quantum computing.

Bill Gates once said that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”

With that in mind, let’s take a look at 7 transformative technology trends for 2018! Continue reading

Mastering The Marketing Funnel For Business Growth

marketing funnel

When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything is to establish a marketing funnel blueprint. After all, according to a quote by H. James Harrington, “Measurement is the first step that leads to control and eventually to improvement.” Continue reading