Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.
If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.
Digital marketing has evolved considerably and while there are several tactics at our disposal, few are as powerful as PPC. Regardless of the type of business or the industry you’re in, it’s always worth the effort to find new ways to market your brand. It may seem obvious but the primary goal for brands is making it easy for customers to find them. While SEO, keywords and organic traffic are great contributors, Pay Per Click (PPC) advertising plays a major role.
The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.
Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading →
Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.
You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading →