Finding Success With Content Marketing

content marketingContent marketing is not for everyone as it involves a lot of hard work, perseverance and patience. It’s essential to do it well or don’t do it at all. You need to create content that engages your audience and adds value to your business.

It certainly has become somewhat easier as many people own a smartphone or a laptop with a wide variety of content creation tools. Still, the real challenge with content marketing is connecting with your audience, using the right distribution channels and promotion strategies. Not only does your content need to be relevant, it also has to resonate with your potential customers. Continue reading

Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

Digital Marketing and the Rules of Engagement

digital marketing engagement dialBlogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!

So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading

What is Marketing Automation?

marekting automation header imageBefore we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.

  • It’s not a great way to produce mass generated generic messages to your whole contact list
  • It’s not a system that allows you to press one button and it does everything for you
  • It’s not a quick way to reduce your headcount in the marketing department

Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading