Affiliate Marketing Blog Series Part 7

Affiliate Marketing

If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.

Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading

PPC Advertising: Blog Series Part 6

PPC

The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.

Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading

Content Marketing: Blog Series Part 4

content marketing

When you think of content marketing, what comes to mind first? Content marketing is not just about writing blogs, social media posts or creating viral video content, it’ about storytelling. In fact, the concept of content marketing has been around longer than the internet. Particularly good examples include comic books such as Marvel and the effective storytelling in movies, especially the Star Wars saga.

In modern day content marketing, the internet has created a plethora of opportunities. Social media and websites are top of mind but it can also include ebooks, infographics and whitepapers, jokes or motivational quotes. Whatever form of content marketing you implement, you need a content marketing strategy. Continue reading

Search Engine Marketing: Blog Series Part 3

search engine marketing

Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.

You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading