How To Use Sentiment Analysis

Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data daily, sentiment analysis is a hot topic of conversation. It has become an essential tool for businesses to extract invaluable data insights and automate various processes.

Did you know that the number of internet users has grown to over a billion in the last five years? In addition to that staggering fact, more than half the world’s web traffic comes from mobile phones. With all that data out there, how do you make sense of everything, let alone comes up with winning marketing strategies?

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How To Create Facebook Reach Ads

Facebook Reach Ads

Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.  

If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.

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13 Essential Digital Marketing Resources

digital marketing

It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.

Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.

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Content Marketing And PPC: The Perfect Combo

Digital marketing has evolved considerably and while there are several tactics at our disposal, few are as powerful as PPC. Regardless of the type of business or the industry you’re in, it’s always worth the effort to find new ways to market your brand. It may seem obvious but the primary goal for brands is making it easy for customers to find them. While SEO, keywords and organic traffic are great contributors, Pay Per Click (PPC) advertising plays a major role.

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