Millions of websites from small, medium and large businesses around the world are vying for a top spot on Google search results pages. However, achieving a high ranking can be challenging as several SEO mistakes can seriously damage your marketing efforts.
In today’s mobile-driven world, one of the most challenging issues for business owners is to stay relevant. If your brand doesn’t show up on a search when people are looking in a specific area, you will miss out on a large number of potential customers. This is where hyperlocal marketing or hyperlocal targeting can significantly help brands re-focus their efforts.
As a business owner, it’s important to understand your customer success journey as it will have a profound and direct impact on your brand. While there are several overly complicated definitions of a customer success journey, it all comes down to ‘delivering exceptional outcomes and experiences while being able to accurately measure results.’
Customers are often anxious when making an online purchasing decision but it involves more than saving a few quid. There is intent behind every purchase and customers need help making the right choice. Getting your message across to the right people and encouraging them to take action is all part of creating a customer success journey.
We are undoubtedly in unchartered territory as the coronavirus continues to wreak havoc across the globe. While finances might be a concern for many, completely cutting your marketing budget to save money is like stopping a clock to save time. In this article, we share COVID-19 marketing advice to help your business remain top of mind during the lockdown.