Blogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!
So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading
Before we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.
- It’s not a great way to produce mass generated generic messages to your whole contact list
- It’s not a system that allows you to press one button and it does everything for you
- It’s not a quick way to reduce your headcount in the marketing department
Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we understand. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the dream.
For many business owners and marketers, generating leads can feel like an impossible task. Often it’s because so much is at stake with the health of the business depending on those leads.
One of our favorite lead generation tricks is Continue reading
Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and services to your target market. When used well, surveys will give you a great deal of information about your customers and will make them feel that you are interested in their opinions. However, there are several mistakes that businesses often make when setting up their surveys.
This dos and don’ts list will help you avoid them!
…make your surveys short and concise. While customers are often willing to engage in surveys, they won’t want to spend hours doing so. The most common consumer complaint about online surveys is that they are long and boring. So stick to the key questions and word them well. Continue reading
Web analytics tools collect and report data on how people interact and engage with your website. Understand these metrics will enable you to identify your most effective marketing channels and help you to gain a competitive advantage.
Reviewing the following 5 analytics reports will enable you to improve your overall customer experience, and increase sales.
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you and what pages of your website they link to, will enable you to guide your content marketing strategy. It will also help you to allocate your ad budget effectively.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which topics and articles command the most attention and social shares, will give you direction for achieving your content creation objectives. Continue reading
When it comes to sales, the competition is high in every industry, but in today’s digital world the competition is only getting tougher. Website visits to review product or service recommendations and a company’s reputation are all completed digitally before a customer decides to buy or visit your store if the purchase is not online. So you need to have the attention of those customers before they even start their buying process and then work out how to turn those visitors into leads, and leads into new customers.
Successfully delivering appropriate messages will help you to inform customers and then lead them step-by-step through their buying cycle; this is where marketing automation becomes extremely valuable. Marketing automation enables you to set up a workflow of highly personalised marketing messages designed to convert website visitors into leads, and then your new leads into paying customers. Continue reading