We hope that part 1 of the blog series shed some light on the world of digital marketing. This week we take a closer look at On-Page SEO, Keywords, Off-Page SEO, Backlinks and Domain Authority. A proper search engine optimisation strategy employs different methods that can occur both on- and off the website. What is the difference between on-page SEO and off-page SEO? Let’s take a look. Continue reading
If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.
Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.
Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.
The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading
The marketing funnel has changed and it is no longer about selling things but more about helping us do things. Generating leads is different than it was a few years ago as businesses don’t find customers anymore, they find you! Your blog and social media content attracts customers to you so quality content is once again in the headlines.
If you want to maximise the potential of your business, you need to consistently attract and convert more customers. The only way to achieve success is with thorough research, planning and an effective marketing strategy. It all comes down to building an automated marketing funnel and we’ll show you how to get started. Continue reading