With so much focus placed on web performance and optimisation, content distribution networks (CDN) are vital for delivering content. These networks can help your business perform better, reduce costs and retain more customers.
Machine learning can be a powerful ally in brand marketing especially considering the sheer amount of consumer data floating around. Every day marketers are exposed to large volumes of data focusing on consumer preferences which should be processed accordingly.
For the most part, this information should make it easier to segment users and create interesting, relevant content but it is not always the case. In many instances, the more data presented to marketers will only result in more time needed to process and take action. So how can machine learning help brands improve their marketing efforts?
In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.
The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.
Google is the most widely used search engine with more than 3 billion daily searches. Considering the exceptional audience reach, Google My Business (GMB) should be your first choice for listing your business online. If your store locations are not on Google, you might as well not exist (at least in terms online search queries).
Be relevant by claiming your Google My Business listing providing all the right information to interested people. The process is relatively straightforward but our checklist empowers you to further optimise your business listing. We show you how to create GMB listings whether you have one or 20 business locations. But first, let’s take a look at what is and why you should consider GMB as soon as possible.