Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.
Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.
It’s almost time to bid farewell to what has been a tremendously exciting year, perhaps not in terms of Brexit but certainly in the world of digital marketing. At the start of 2019, there were many predictions about the future of digital marketing and WSI also got on-board. Many of these mentions impact our industry and we had the privilege of sharing our expertise with you.
Over the years we have seen an increased focus on off-page SEO techniques. However, it won’t help much without paying attention to on-page SEO. The way you optimise your web page can have a massive impact on its ability to rank well.
Being successful in organic search requires you to optimise a combination of factors that search engines consider important. This refers to technical, on-page and off-page SEO. Truth is, on-page SEO optimisation requires careful attention and it should be constantly prioritised.
Keeping up with the ever-changing digital marketing tactics and strategies, analytics, software and technology is essential. If brands don’t do thorough research and remain vigilant, they will simply be left behind.
Some years ago social media changed the digital marketing landscape but, today, there are several more powerful forces at work changing the future of digital marketing tactics and strategies. Time is ticking by as 2020 is not far away and there’s no better time than the present to make a change.