How To Optimise Your E-Commerce Site

e-commerce

We’ve spoken at length about the importance of SEO for websites but what about e-commerce? It is no secret that the online shopping world is exceeding all expectations and the sector will likely continue to grow. In 2017, e-commerce sales totaled more than $2.3 billion worldwide and experts predict it could double by 2021.

While this is great news for e-commerce brands, they need to work extra hard to keep ahead of the competition. Finding ways to increase visibility and popularity online is becoming increasingly difficult but with the right digital marketing tactics, your business will come out on top.

Improving the search rankings for your e-commerce brand is more important than many might think. If your site does not appear at the top of SERPs when a customer is looking for a product, you will not generate new leads through organic traffic. Continue reading

The Secret Formula To Email Marketing Success

email marketing

There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading

Using Marketing Automation And Social Media To Grow Your Audience

marketing automation

Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.

While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading

6 Content Marketing Tips To Increase Conversions

content marketing

More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.

You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.

It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading