We’ve all been there. You provide a great service or product for a customer, they’re really happy with everything and promise to give you some feedback or leave a review. The days pass by, they turn into weeks. That review is never coming. At this rate it feels like you’ll never get more reviews. Where did you go wrong? Continue reading
Almost 9 out of 10 consumers have read online reviews over the past twelve months and nearly half (47%) of all Britons have reviewed a product online. With 88% of consumers saying that they trust online reviews as much as personal recommendations, it’s clear that these reviews can significantly affect your company’s reputation and ultimately your bottom line.
Have you ever searched online to try and find a service in your local area, such as a hairdresser, dentist, car dealership or estate agent? More and more people are opting to seek out products and services online and are paying close attention to what online reviewers have to say.
Most business people accept the need for Social Media both on on a personal and Brand level. Most will also agree that a good reputation is important. When you ask what Online Reputation Management consists of you’ll start to get a lot of very different answers. For many people the term ‘Reputation Management gets them thinking about crisis management, what they need to be doing when their reputation comes under attack. In the modern, always-online world Reputation Management has become a far wider practice and something you can’t afford to not be doing.
Social Proof is an incredibly powerful force that influences everyone, regardless of whether they think it does or not. At the heart of the idea of Social Proof is that despite what we think about our own individuality we all have an inherent desire to conform. We have the innate assumption hardwired that the behaviour of those around us is correct. Obviously this can be overcome by conscious thought but in the day to day life of the average person this is a very strong force.
Blab is the brainchild of Michael Birch, founder of the Social Networking site Bebo. A predecessor to Facebook and Google+, Bebo had significant success in the era of MySpace but floundered and failed after Facebook and Twitter began to rise to prominence. Michael Birch sold Bebo for hundreds of millions of dollars before it’s decline. He has now bought back into the business to totally revamp it with Blab.