Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading
Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and services to your target market. When used well, surveys will give you a great deal of information about your customers and will make them feel that you are interested in their opinions. However, there are several mistakes that businesses often make when setting up their surveys.
This dos and don’ts list will help you avoid them!
…make your surveys short and concise. While customers are often willing to engage in surveys, they won’t want to spend hours doing so. The most common consumer complaint about online surveys is that they are long and boring. So stick to the key questions and word them well. Continue reading
Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.
Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading
Your online reputation is often the first thing a potential customer will look at when considering doing business with you, so making sure you have a strong one is more important than ever. Online reviews, testimonials and feedback all influence people’s buying decisions.
Most people do a quick online search before doing business for the first time with a new provider. Finding nothing bad about you online is not necessarily a bad thing; it’s an indication that no-one has been upset enough to post a poor review but if your competitors have a good, visible positive presence then it may convince your potential buyer to use them instead. Continue reading
Rob Thomas Interviewed by Estonian Media
In early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.
It has long been said that Estonians make poor salespeople. It’s now increasingly common to hear that sentiment as we struggle with the evolving marketplace, we’re finding our marketing budgets are too small and that there is a lack of specialist skills. Recently Tallinn was visited by some Digital Marketing experts familiar with the nuances and quirks of the digital world. Continue reading
1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.