There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading
More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.
You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.
It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading
Looking at SEO in more detail reveals ‘black hat’ and ‘white hat’ tactics. For anyone not familiar with these terms, black hat SEO is “bad” or disingenuous while white hat SEO is “good” or ethical search engine optimisation. Adding to the mix is ‘grey hat’ SEO which is somewhere between manipulative and virtuous but still capable of reaping massive rewards.
While not all black hat SEO tactics will hurt your online business at the moment, it may do so in the near future. That’s not all though as several white hat techniques can actually have serious consequences if you don’t implement them correctly. White hat techniques may have the best intentions for the internet and user but it’s not always as simple as ‘black or white’. Continue reading
Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.
These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading