As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.
Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.
Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.
According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.
It can be difficult to consistently create quality content as we all get side tracked by other pressing matters. In many cases, you have enough content for a few weeks but before you know it, you’ve lost the plot and haven’t posted anything for a while. This is where a content calendar can come in particularly handy. It not only helps you plan content ahead of time but it also makes posting to social media so much easier.
Content creation can be challenging depending on what you write, where you post it and who you are targeting. It can even get a little trickier when you want to use it with social media but whatever you decide to create, always make sure it’s worth reading. Don’t simply write a blog for the sake of writing a blog, make it count for something and the same applies to social media.
In today’s digital world, content creation comes with many distractions and ideals in terms of showing up on popular lists and sites. That’s without even mentioning backlinks, SEO strategy and influencers which can all be rather overwhelming. What can you do to avoid being distracted and make your content creation strategy work for you?