The First Steps Toward Your Digital Marketing Strategy
Understanding the different kinds of Analysis available to you when creating a Digital Marketing Strategy is important. In order to create an informed and effective strategy you must consider many factors that affect both your business and your competition’s business. There are 4 key forms of Analysis we use and they often overlap each other, allowing for a ‘second bite at the cherry.’
What Is A Competitor Analysis?
Competitor Analysis means very different things in different industries. For a Boxer it means pouring over hours of video tapes of an upcoming fighter, analysing his trainers and understanding his conditioning. In Digital Marketing a Competitor Analysis is an extremely multifaceted undertaking, looking not only at a competitor’s website, but their presence everywhere on the web, the actions they are undertaking and the techniques they use.
A proper analysis should be a thick and comprehensive document; for the purposes of this blog I am going to outline the key areas you should expect to be covered and why they are important for understanding your competition. The surface level analysis can often be done on your own, however deeper analysis requires tools and expertise that many people simply do not have as they don’t need them in the day-to-day running of their business, this is where a professional Competitor Analysis can be extremely useful. Continue reading