Category Archives: Reputation Management

Getting the most from your LinkedIn presence – part 3 Using LinkedIn for business, marketing, recruitment

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This is the final post in a 3 part series about getting the best out of LinkedIn for business.

Read part 1 here         Read part 2 here

logo.smlLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment

Here’s Part three.

Using LinkedIn for Business/marketing/recruitment Continue reading →

Getting the Most from your LinkedIn Presence

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LinkedIn logoLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.

LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.

We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.

  1. Completing/optimising your personal profile
  2. Company Pages
  3. Using LinkedIn for Business/marketing/recruitment Continue reading →

LinkedIn Endorsements – 3 Top Tips Plus New Look Company Pages

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There have been many blogs in the last few weeks about the latest LinkedIn updates, including the most recent introduction “LinkedIn endorsements”.

And according to hubspot, LinkedIn is 277% better for lead generation than other social networks, so there is a good reason to take notice of these changes and work out how to make the most of them!

The purpose of this Blog and the accompanying video is to bring information and help on the latest developments together in one place:

  1. 3 Top Tips on why you should use endorsements the “right way” to gain maximum benefit
  2. Links to some very useful resources and “how to guides” on endorsements
  3. Top tips on the other  LinkedIn Update Continue reading →

3 Simple Steps to Managing Your Online Reputation

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Whatever size your business is, you can no longer deny that it should have an Internet
presence. The World Wide Web increasingly influences how business is transacted, most
significantly by providing a platform for consumers to publicly review your products and
services – whether you like it or not.

The choice is simple; either you ignore what is being said and run the risk of losing
customers – or you take steps to manage your online reputation. Continue reading →

Google+ Local – 3 Key changes

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As of May 30th Google have officially started converting all Google Places listings to the new format: Google+ Local. Google+ Local provides a geographic search within Google+ itself (the new tab can be found between circles and games).

This change furthers Google’s push to integrate its products heavily with Google+, although it will undoubtedly leave some users and business owners confused. Here are our 3 Key learning points regarding the change: Continue reading →

Why are more IFAs using Social Media & LinkedIn in particular?

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More IFAs are using LinkedIn and blogs to expand their marketing reach and connect with their peers.  Advisors are recognising that if they are to keep up with developments in marketing Social Media needs to play a part in their strategy.

10 years ago, like many other small businesses IFAs were weighing up the pros and cons of having a website and asking themselves whether they actually needed one.  Needless to say, now most people have a website the same questions are being asked about social media accounts, and IFAs are coming to the same decisions; they are realising that Social Media and in particular LinkedIn can be very effective for them. Continue reading →