More and more conversations, both business and personal, take place online. Businesses that take advantage of building and maintaining online communities create a connection. A connection which is fed by customer service and the experience of that customer service. It is these connections which increase social engagement, customer loyalty and ultimately return on investment.
It wasn’t so long ago that the majority of internet socialites were using MySpace and Bebo as a means of online networking. Now, there are the likes of Facebook, Twitter, LinkedIn, Pinterest, just to name a few.
More and more SME’s are getting involved and managing a social media strategy- 93% of marketers use social media for business. This means that more people are willing to invest in time and money to get their ROI, and more.
But who, or what, makes for good social media marketing?
Here are 6 tips for creating good, and engaging, social media posts.
• Use good, relevant images. Have you heard of the saying: ‘An image is worth 1000 words?’ Well an image can certainly help clarify, and strengthen, a message, so long as the image is relevant to what you are trying to say. They can grab the reader’s attention, drawing them in to read the content. And of course, the images can be shared across the social networking sites which can increase the overall reach of your communication.
Social media continues to grow with new platforms still appearing and improvements to existing platforms being made all the time. This means social media is an ideal place for you to establish your personal brand. It’s one of the first places people will go to find out about you. For example, employers are increasingly using social media to recruit. In addition, when considering working with someone for the first time, businesses turn to social media. They want to find out about the person they are dealing with as well as the company.
Social media platforms allow you to create and establish your online identity more easily than ever before. But care is needed to ensure that you establish a credible online presence and reputation. Continue reading
Anyone who has ever been in business will know that things don’t always go according to plan. Sometimes things just go wrong and sometimes somebody on the team fails to act in the way that you would hope or expect. Hospitality businesses can be particularly exposed as they involve significant numbers of staff who are not always highly paid dealing directly with your customers.
Years ago disputes with customers would be settled with letters and phone calls and the worst you might have to worry about would be a strongly worded letter to the local paper. But social media and on-line review sites like Tripadvisor have changed all that. A seriously disgruntled customer is likely to take their issue straight to the pages of Facebook or Twitter rather than asking to speak to the manager. What do you do then?
Social Media Events Unfold Quickly
This was the issue facing a hotel restaurant in Inverness this week. The situation arose when a family turned up for lunch and wanted to order fish fingers from the children’s menu for an uncle with Down’s syndrome. The hotel staff apparently refused and the family left feeling highly disgruntled about how they were treated. Continue reading
There are more than 835 million worldwide users of Facebook which brands have the chance to reach and engage with- if they know the right facts.
Back in October 2011, Facebook rolled out the Insight tool which provided measurements on your Facebook Page’s performance ability. This meant that businesses had the ability to find anonymized demographic data (age, gender, country, city and language) about their audience, and see how people are discovering and responding to their posts. Until now, this has remained unchanged.
By the end of the summer, all business page owners are expected to receive the new Facebook Page Insights.
These new updates will mean that you are able to unleash more content which is relevant to your target audiences. Knowing the percentage of your reach and who actually engaged with your content is really important data to look at. And so, armed with rich, accurate data, you will have the knowledge to drive your business forward.
Here are just 4 reasons why your business should take advantage of the Facebook Page Insights: Continue reading
This is the final post in a 3 part series about getting the best out of LinkedIn for business.
LinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment
Here’s Part three.