Pay-Per-Click adverts are a great way to gain qualified traffic to your website or landing page with immediate effect, both nationally and locally. However, like all marketing activity campaigns should be carefully managed to avoid wasting your ad budget.
Pay Per Click (PPC) marketing is one of the most measurable forms of advertising and allows advertisers to track the activity from an ad through to conversion. It is also one of the quickest and most direct ways of driving qualified traffic to your website. However, a PPC campaign needs to be carefully thought out and managed if you are to avoid the costly mistakes of overspending or targeting the wrong audience.
Here are our 8 top tips for a successful PPC campaign
1. Set an objective
For most this will be increased sales generally, but for some the objective of a PPC campaign may be to capture data by sign up to newsletters etc., or to sell a specific product or service or to create telephone quotes. Whatever the aim, if you have a clear objective it will allow you to keep a clear focus. Continue reading
Paid Search Advertising
This Video demonstrates 5 reasons why paid search advertising can benefit your business. There are several benefits to paid search advertising which makes it a viable choice for online advertisers that want to maximise their marketing budget.
Done right, a well devised paid search advertising campaign will enable you to target potential customers who are looking specifically for your services – and can pay for itself many times over. Continue reading
You never get a second chance to make a first impression, so when it comes to your website, hiring the right web developer is one of the most important decisions you will make.
A good web developer will not only deliver the mechanics of building a usable website but also help increase your business’s chances of being successful online, identifying real opportunities to find new customers, improve your service to existing customers, reduce your costs and improve communications with customers and staff.
Understanding Your Business
Make sure your developer knows your business well. A good web developer will ask a lot of questions to determine your short term and long term goals; then be proactive about making suggestions for attracting and engaging your customers.
If your web developer doesn’t really understand the nature of your business, he or she isn’t going to be able to create the best possible website for your customers.
A sign of an excellent web developer is a thorough analysis of your business’s website needs, followed up with an in-depth interview to nail down any specific requirements. You should have the feeling that your web developer is responsive and engaged in your website design.
Can Provide References
It’s a good idea to ask for references in the form of other websites designed by the web developer. Try out the websites and make sure that you like the way they are designed, that they load quickly and are easy to navigate, and that the information is presented in a logical manner.
Helps With Marketing
Online marketing is vital to the success of any website; your web developer should have a good grasp of the most effective ways to attract traffic to your website. Knowing how to incorporate email, search and social media marketing activities into your website will give your online business a great head start.
Understands Usability and Accessibility Issues
A good web developer will know how to make sure your website content is easy to navigate, is engrossing and – as much as possible – adheres to the most basic accessibility standards that allow your site to be used successfully by the sight-impaired or people using assistive technologies.
Speaks Your Language
While a web developer should keep abreast of the latest and greatest web technologies available for improving your web presence, this shouldn’t equate to advising you to deploy the latest gizmo just because you can. A good web developer will provide you with the information you need to make an informed decision without blinding you with science.
Remember, it’s your website and your business. While your web developer can make recommendations and offer good advice, you should never be made to feel you are imposing on their project. A good web developer acts as a consultant, not a dictator, working effectively with you as an integral part of your team to achieve the best results for your web presence.
If you would like to know more please call 01454 261111.
Over the last few years, developments in online marketing have changed the way we work forever. From social media, blogging and tweeting through to Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, there are literally endless inventive ways to promote your business online.
SEO and PPC are generally regarded as more substantive, ‘traditional’ approaches to driving traffic direct from search engines. Considering how often online marketers tend to bandy these terms around however, for many the benefits and drawbacks of either remain unclear. In this article we’ll try and deconstruct the myths surrounding this much-debated topic.
Pay per click (PPC) is an Internet advertising model used by search engines and websites where advertisers pay only when a consumer clicks through on their ad to visit their website. Typically a PPC ad is based on keywords designed specifically to reach a designated target market.
Done right, PPC marketing provides an instant source of targeted traffic and can boost sales in a cost-effective way, helping you to improve your Internet return on investment (ROI).