Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing.
- Assess Your Online Reputation
Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more negative results, you need to fix the problem fast! Even if you have mostly indifferent results, you need to do something about it. Users need to find something relevant and positive about you to win them over.
- Monitor Your Online Reputation
Monitor what’s being said online. Track negative publicity before it can seriously affect search rankings. Use Internet monitoring systems like Google and Yahoo Alerts to track the news, Feedster and Technorati to monitor blogs and other free online tools to inform you of information about your brand.
- Analyze What’s Being Said About You
Positive and negative feedback are both important! Where did your communication fail? Did you respond positively to consumer feedback? Are you pro-active about the positive steps you took? Are you taking criticism silently or are you making an attempt to improve? You can’t please everyone, but you need to satisfy a whole lot of people who matter.
- Influencing Online Reputation
Influence your online reputation with a combination of marketing, Public Relations and Search Engine Optimization. Enhance your online reputation by building a positive reputation. Prevent any potential reputation problems by responding constructively to negative feedback.
ORM maintains high SEO rankings, gives effective and positive exposure to your brand, drives negative information down the search engine rankings, increases transparency and communication between the consumer and you; and helps you improve on your customer service levels.
ORM looks simple, but requires expertise to implement and stay up-to-date. For more information or support in implementing your own Online Reputation Management system call today on 01454 261111, or get in touch via Facebook or Twitter.