With over 600 million users, Facebook represents the single most connected platform on the internet. For internet marketers, this means it is also the most potentially valuable resource available for connecting with consumers. The first step is to create a business page on the site itself – think of this as a ‘blog’ like summary of your main website.
As with any platform however, the rules of internet marketing still apply, the most important of which is to formulate a basic strategy with which to move forward. Jumping in with both feet may result in short term gains initially, however long term success can only be attributed to some form of battle plan. With this in mind, let’s take a look at some tips on getting it right, first time.
1. If the Mountain Won’t Come to Muhammad…
Bringing the power of Facebook to your website can increase your exposure literally overnight. This can be achieved by something as simple as adding a ‘Like’ button to your website while displaying a feed from your company Facebook Page, thus cross promoting your web presence at the same time as bridging any gaps.
2. Facebook Advertising
A wonderfully inexpensive way to leverage targeted advertising, Facebook’s advertising represents fantastic value for money. There are virtually limitless options to target different groups, too. A far more targeted alternative to most other online advertising channels.
3. Make it Fun
Social media presents an opportunity to show your fun side. Try and think up fun and interesting posts that encourage users to engage with you. Pose an intriguing question, make an announcement or even ask advice – easily shared content will help acquire ‘fans’ whilst reinforcing your brand.
4. Video Content
Strategic use of video has long been a favourite of savvy internet marketers. It appears as though Facebook’s feed algorithm favours it too. Each time a non-fan watches one of your videos, a button is shown suggesting a ‘Like’ for your page. To achieve this however, the video needs to be uploaded to Facebook as opposed to a simple link.
5. Generate Leads
Static FBML (Facebook Markup Language) allows you to add custom content to your Facebook page. This is a great facility for generating leads as it enables you to create opt-ins such as free newsletters, podcasts and offers. View this example of how we’ve done this very effectively and look out for our next blog which focuses on the changes Facebook made for business just last week!
If you’re only just getting started with Facebook worry not – it’s still early days and the world is only just waking up to a new dawn of connectivity and online social interactivity. Of course this said, the earlier you build your strategy, the sooner you can start reaping the rewards! Call 01454 261111 if you would like help implementing your social media marketing plan.
